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The Success of Toyota Motor Company Essay Example

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The Success of Toyota Motor Company Essay Example
Moving Forward with Innovation and Quality:

The Success of Toyota Motor Company

Introduction The impact that American manufacturing companies have in our society is immense. In the 1950’s and 1960’s there was a boom in the development and growth of some of the most major manufacturing companies in the world. According to Dr. Kramer, “about one tenth of all American workers, according to the National Association of Manufacturers, are engaged in manufacturing. The State of Missouri has approximately 300,000 citizens working in manufacturing jobs. Our country’s trade imbalance with China alone is about $232 billion and has risen noticeably over the last ten years.” This statement shows the true importance of American manufacturing in the United States, as well as the world as a whole. The Toyota motor group has been a major manufacturing company for many years and has continuously given great products. According to Kramer, “Toyota has had legendary success as an international company over the last quarter of the Twentieth Century and the first decade of the Twenty-first Century. However, the highly publicized safety problems the company has faced in the recent past have somewhat diminished the company's image for some.” First I am going to discuss the history and why their company is so successful. Then I am going to discuss the recent safety issues that Toyota has had and how is it has impacted their company. Also, as many companies are very production and marketing based, I am going to discuss which factor influences Toyota the most. As previously stated, Toyota is a great company and it has influence on many other companies. I will be discussing those influences and why Toyota continues to be a strong company despite some major downfalls in their past. Toyota believes that what makes them a great company are the people. Dealers, suppliers, team member, developers, and customers all have an immense impact on the success of Toyota (Toyota

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