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Conducting A SWOTT Analysis: Banner Churchill Community Hospital

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Conducting A SWOTT Analysis: Banner Churchill Community Hospital
Strategic Plan Part II

Strategic Plan Part II
Before any organization begins working with the formulation of strategies, the firm must scan the external and internal environments to assess the opportunities, threats, weaknesses, and strength. The scanning performed is known as a SWOT analysis and when perform properly it can show the organization areas needing improvement that were not known. Strategic managers need to look at the forces that influence the long-term decisions and these are the economic forces, technological forces, political-legal forces, and sociocultural forces (Hunger and Wheelen, 2011).
Purpose of an Environmental Analysis
Conducting a SWOTT Analysis requires Banner Churchill Community Hospital (BCCH) to evaluate
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Strength can be the competitive edge over competitors.
Weakness – just like strength is an internal factor, it is necessary to understand the weak areas of the business and decide what to change and those factors inherent to the industry and cannot be
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A change in demographics can affect the healthcare industry such as aging community, currently the healthcare industry is dealing with the “Baby Boomers” health decline and the demands for better technology. Federal agencies such as CMS have a direct impact in the way health care is practiced and provided; there are requirements that must be followed for hospitals participating in federal programs such as Medicare. Changes is legislature is another important factor, in Nevada there was a law that requested providers had to reside within the state to become licensed to practice. The BCCH leadership made a petition to the legislature to amend the law to make possible that tele health services could be provided to the patients in the hospital intensive care unit. The amendment of the law opened doors to services through tele health impossible otherwise. Before preparing strategies for the hospital, leaders need to know what factors to deal with, once this information is known, the process can begin to develop strategies. “The alternative to delivering preventive services such as counseling in a clinical setting is to provide referrals to outside providers, such as local health departments, tobacco quit lines, or community-based organizations. However, available evidence suggests that this practice is also not common. This may be a result of limited and variable access to such

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