Integrated Marketing Communication (Imc)
Assignment on
Integrated Marketing Communication (IMC)
Course Tittle: Marketing Management
Course Code: MBA-024
Submitted to,
Monto Chandra Gope
Lecturer
Department of Business Administration
Metropolitan University, Sylhet
Submitted by
JUWEL NONDEE
ID No: 093-126-020
Batch: MBA 18th Batch.
Metropolitan University, Sylhet
Metropolitan University, Sylhet-3100
Introduction:
Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.
Definition of IMC: According to the American Association of Advertising Agencies, “Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such a plan evaluates the strategic roles of a variety of communications disciplines- for example, general advertising, direct response, sales promotion and public relations- and combines these disciplines to provide clarity, consistency and maximum impact through the seamless integration of messages.” Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications means integrating all the promotional tools, so that they work together in harmony. In a broad view, Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes promotional activities include Advertising (by using different medium), sales promotion (sales and trades promotion), and personal
Integrated Marketing Communication (IMC)
Course Tittle: Marketing Management
Course Code: MBA-024
Submitted to,
Monto Chandra Gope
Lecturer
Department of Business Administration
Metropolitan University, Sylhet
Submitted by
JUWEL NONDEE
ID No: 093-126-020
Batch: MBA 18th Batch.
Metropolitan University, Sylhet
Metropolitan University, Sylhet-3100
Introduction:
Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.
Definition of IMC: According to the American Association of Advertising Agencies, “Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such a plan evaluates the strategic roles of a variety of communications disciplines- for example, general advertising, direct response, sales promotion and public relations- and combines these disciplines to provide clarity, consistency and maximum impact through the seamless integration of messages.” Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications means integrating all the promotional tools, so that they work together in harmony. In a broad view, Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes promotional activities include Advertising (by using different medium), sales promotion (sales and trades promotion), and personal