Assignment for International Marketing
Executive Management Programme
Subject: International Marketing
Faculty Name: Prof. Sukesh Kumar
Submitted by
Date: 23-02-13
Introduction
Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is the world's largest and highest valued semiconductor chip maker, based on revenue.It is the inventor of the x86 series ofmicroprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makesmotherboard chipsets, network interface controllers and integrated circuits, flash memory,graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
Intel Corporation designs and manufactures integrated digital technology platforms. A platform consists of a microprocessor and chipset. The Company sells these platforms primarily to original equipment manufacturers (OEMs), original design manufacturers (ODMs), and industrial and communications equipment manufacturers in the computing and communications industries. The Company’s platforms are used in a range of applications, such as personal computers (PCs) (including Ultrabook systems), data centers, tablets, smartphones, automobiles, automated factory systems and medical devices.
The journey
Intel’s first
Subject: International Marketing
Faculty Name: Prof. Sukesh Kumar
Submitted by
Date: 23-02-13
Introduction
Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is the world's largest and highest valued semiconductor chip maker, based on revenue.It is the inventor of the x86 series ofmicroprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makesmotherboard chipsets, network interface controllers and integrated circuits, flash memory,graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
Intel Corporation designs and manufactures integrated digital technology platforms. A platform consists of a microprocessor and chipset. The Company sells these platforms primarily to original equipment manufacturers (OEMs), original design manufacturers (ODMs), and industrial and communications equipment manufacturers in the computing and communications industries. The Company’s platforms are used in a range of applications, such as personal computers (PCs) (including Ultrabook systems), data centers, tablets, smartphones, automobiles, automated factory systems and medical devices.
The journey
Intel’s first