Information Systems Increases Revenue by Building Customer Relationships
March 17, 2012
Information Systems Increases Revenue by building Customer Relationships According to a research project completed by CFO Research Services, a Senior Vice President of a large U.S-based global services firm stated, “The CFO should always allow IT organization to innovate, to experiment, and [should] understand that there is financial risk associated with innovation. Not every IT investment will have an ROI, but allowing IT to be thought leaders is imperative in today’s evolving technology landscape.” Therefore, technology and IT is central to building relationships with customers’ thereby increasing revenue for the company. The research project also noted that business intelligence, mobility, and cloud computing will be the most important technologies for business over the next three years. Using technology is difficult in today because it is constantly evolving. According to the research conducted by CFO Research Services, it states that “old models based on enterprise silos are giving way to a new hybrid – business technology – as IT organizations, finance functions, and business operations alike acknowledge you can’t have one without the other.” By increasing the integration of advance technology to its fullest potential a company can accurately and effectively meet the customer’s needs and operate efficiently, thereby increase revenue. In order for companies to build relationships with their customers they must be able to gain the customers trust. According to Jean-Pierre Lauzier of Jean-Pierre Lauzier Communications, “trust is based on a feeling, in impression or a perception – meaning something intangible – and is not based on anything rational or logical. Studies have shown that 15% of a customer’s trust in [a company] comes from the [company’s] technical competency, and 85% from the [company’s] human qualities… To build trust it must be natural and authentic.” In order for a company to effectively build trust with a
Information Systems Increases Revenue by building Customer Relationships According to a research project completed by CFO Research Services, a Senior Vice President of a large U.S-based global services firm stated, “The CFO should always allow IT organization to innovate, to experiment, and [should] understand that there is financial risk associated with innovation. Not every IT investment will have an ROI, but allowing IT to be thought leaders is imperative in today’s evolving technology landscape.” Therefore, technology and IT is central to building relationships with customers’ thereby increasing revenue for the company. The research project also noted that business intelligence, mobility, and cloud computing will be the most important technologies for business over the next three years. Using technology is difficult in today because it is constantly evolving. According to the research conducted by CFO Research Services, it states that “old models based on enterprise silos are giving way to a new hybrid – business technology – as IT organizations, finance functions, and business operations alike acknowledge you can’t have one without the other.” By increasing the integration of advance technology to its fullest potential a company can accurately and effectively meet the customer’s needs and operate efficiently, thereby increase revenue. In order for companies to build relationships with their customers they must be able to gain the customers trust. According to Jean-Pierre Lauzier of Jean-Pierre Lauzier Communications, “trust is based on a feeling, in impression or a perception – meaning something intangible – and is not based on anything rational or logical. Studies have shown that 15% of a customer’s trust in [a company] comes from the [company’s] technical competency, and 85% from the [company’s] human qualities… To build trust it must be natural and authentic.” In order for a company to effectively build trust with a
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