Pepsi

Powerful Essays
Pepsi Refresh Project
Nigel T Francois
Contemporary Business
Dr. Alicia Luna
6/1/2013

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
Pepsi Refresh Project
Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only a few inches high on a Web site, blog, or desktop display. And they contain embedded links to their home sites. Online advertising can take other forms as well example would be viral advertising, which creates a message that is novel or entertaining enough for consumers to forward it to others, spreading it like a virus. The great advantage is that spreading the word online, which often relies on social networking on sites like



References: Constantin Logofatu, M. (2012). THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES. Young Economists Journal / Revista Tinerilor Economist, 216. Funk, T. (2011). Social Media Playbook for Business : Reaching Your Online Community with Twitter, Facebook, Linkedin, and More. Social Media, 2-3. Kurtz, B. &. (2012). Contemporary Business. Chennai, India: Macmillan Company. NewsWire, P. (2011). Pepsi Taps Consumers To Shake Up Refresh Project in 2011 US. PR Newswire, 1. Tariq, M. &. (2011). Assessing effectiveness of Social Media and Traditional Marketing Approaches in terms of cost and target segment coverage. Interdisciplinary Journal Of Contemporary Research In Business, 1051.

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