Impact Of Social Media On Lululemon

Accordingly to BMI Research - 'Activewear' apparel are becoming more and more popular, developed markets especially North America which has a significant increase in purchase and use of everyday sportswear clothing. 'Athleisure' is a term used to reflect this movement of athletic apparel being worn outside of sport activities and getting a significate share of people’s wardrobes, those clothes are usually well-designed and more fashionable than regular sportswear, allowing those clothes to compete with regular casual apparel. In addition there is a growing popularity of athletic clothing in apparel sales since there is a wider consumer movement towards a lifestyle focused on greater health awareness which impacts what people
On Instagram they have 1.4m followers, Facebook - more than half a million followers, more than 175,000 followers on Twitter and hundreds of videos on YouTube. The company is also on Tumblr, Foursquare, Pinterest and they blog too on their own website . They rely on social media, as one of their marketing strategies, to have a positive impact on both the brand value and reputation. The company relies on their grassroots marketing initiatives to build awareness of the brand and demand for the products. The grassroots marketing most of the time is extensive and has to be costumed to each of a new market. Lululemon has two channels which are ambassadors and community. Ambassadors it’s a programs which support a community of athletes and inspirational people who harness their passion to elevate their communities in aspects from product development to goal coaching. In each community the company chooses athletes
It’s involves over 10,000 Agents of Change descending on Vancouver to sweat it out over a summer weekend of yoga, running, and party. http://www.seawheeze.com/ Lululemon’s employees are sent to participate in local workout classes while they are dressed in the company’s latest collection, sometimes there are events inside the store itself such as community events or local yoga instructors teach classes for free. “They go beyond simply putting the right merchandise out in a store. They really connect with the customer in terms of being part of a community,” says Maureen Atkinson, a senior partner at J.C. Williams Group in Toronto. “People want to look healthy and body aware and like they do yoga, even if they