How Global Trends Influence the Strategies Used by Samsung in the Communications Market
Global Trends:
How Global Trends Influence the Strategies Used by Samsung in the Communications Market
International Business Management (MGMT 425)
March 31, 2013
Abstract
As global trends shape the business landscape, they will certainly influence competition among companies; and just as companies frequently fail to examine global trends in details, they can also fall short in their analysis of the competitive factors those trends create. Czinkota, Ronkainen,and Kotabe, (2010) carried out a survey that showed that “competition is becoming more intense: 85% of them [executives] describe the business environment of their companies as more competitive.” As such organizations to include the owners and staff have to continually make changes to supplement the ever changing demands of their target market as well as the total market. Samsung has felt the negative effects associated with changes in global trends and as such have developed strategies to compliment those changes in the communication market.
Overview of Samsung
In the present unpredictable business trade, marketing plays a fundamental and considerable role and it is a course of action or means to create, deliver, exchange and communicate with customers and clients which is now more pronounce because of globalization. Globalization according to Hamilton (2009) is not a new phenomenon. Nonetheless, within the last few decades, the improvements in technology, international trade and communication have rocketed. However, before we move on to discuss this great phenomenon, it is imperative that we define the terms globalization and marketing. Bilton, Bonnett, and Jones, et al. (1996) argued that globalization can be defined as “the process whereby political, social, economic and cultural relations increasingly take on a global scale, and which has profound consequences for individuals’ local experiences and everyday lives.” Hamilton
How Global Trends Influence the Strategies Used by Samsung in the Communications Market
International Business Management (MGMT 425)
March 31, 2013
Abstract
As global trends shape the business landscape, they will certainly influence competition among companies; and just as companies frequently fail to examine global trends in details, they can also fall short in their analysis of the competitive factors those trends create. Czinkota, Ronkainen,and Kotabe, (2010) carried out a survey that showed that “competition is becoming more intense: 85% of them [executives] describe the business environment of their companies as more competitive.” As such organizations to include the owners and staff have to continually make changes to supplement the ever changing demands of their target market as well as the total market. Samsung has felt the negative effects associated with changes in global trends and as such have developed strategies to compliment those changes in the communication market.
Overview of Samsung
In the present unpredictable business trade, marketing plays a fundamental and considerable role and it is a course of action or means to create, deliver, exchange and communicate with customers and clients which is now more pronounce because of globalization. Globalization according to Hamilton (2009) is not a new phenomenon. Nonetheless, within the last few decades, the improvements in technology, international trade and communication have rocketed. However, before we move on to discuss this great phenomenon, it is imperative that we define the terms globalization and marketing. Bilton, Bonnett, and Jones, et al. (1996) argued that globalization can be defined as “the process whereby political, social, economic and cultural relations increasingly take on a global scale, and which has profound consequences for individuals’ local experiences and everyday lives.” Hamilton