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Here is a full list of Propaganda Techniques with their name, definition, and example.

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Topics: Bill Clinton
Propaganda Techniques

NAME

Testimonial

(Transfer)

DEFINITION:

Having a well known or highly regarded person urge people to buy a product or vote for a particular candidate.

EX:

Michael Jordan - Nike

Connie Morella says "I endorse Riley for MD House of Delegates"

NAME

Name-calling

DEFINITION:

Giving someone a label people fear or dislike.

EX:

"My opponent is an alcoholic"

Bob Dole ads which portray Clinton as a "liberal" and a "liar"

NAME

Plain folks appeal

DEFINITION:

Presenting oneself in a manner that is folksy or down to earth.

EX:

While campaigning in lowa, the candidate, who is a businessman, wears a flannel shirt and jeans

Bob Dole tells the voters about his life growing up in Kansas in a poor family.

NAME

Transfer/False Association

DEFINITION:

Associating a person or product with someone who is high/low in prestige

EX:

Candidate uses a photo of him and the President (or other highly regarded official) in an ad.)

Negative transfer - Candidate uses a photo of his opponent with a opponent with someone who is highly disliked, such as Newt Gingrich.

NAME

Glittering Generalities

DEFINITION:

An unsporting statement that makes the product look good by associating it with something generally regarded as virtuous; a statement that has no opposing argument.

EX:

"I'm for the American Way."

"Betty Ann Krahnke works for communities"

NAME

Card Stacking

DEFINITION:

Using only the arguments that support your side/your platform and opinions.

EX:

This car is attractive; it drives fast, and has all the options.

"As Governor, I lowered taxes, balanced the budget, provided aid for schools, and built the new stadium."

NAME

Appeal to tradition

DEFINITION:

Making reference to time honored values or ideals.

EX:

"Baseball, apple pie, and Chevrolet."

"I'm from Virginia, the land of Thomas Jefferson and many of our other forefathers.

NAME

Bandwagon

DEFINITION:

Urging everyone to follow the crowd or "get on the bandwagon"

EX:

"Vote for Joe because everyone else is"

Ross Perot ad with diverse group of individuals who all say, "I'm voting for Perot, you should too."

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