Barack Obama Ethos Analysis

Pathos: Barack Obama’s Presidential Commercial In the political commercial of Barack Obama, he starts off by talking about his hard past and how his family and he struggled to make ends meet. He connects with the common people through his past hardships and struggles. He is a man who emphasizes value and hard work to get his point across and to bring success to the people. This commercial uses pathos with the images, which utilize his rough background, with his attire and the way he applies his soft, yet effective voice to connect with his people. To begin with, Barack Obama's attire presents himself laid back and understanding. He is not wearing a tie and is generally business casual. This means that yes, he is about business and looking out for the best of the people of the United States, however, he is still relaxed and down to earth. It also shows he is humble and a people’s person. It is the type of
He grew up with a single mom and his grandparents, which in today’s era is common. When a person grows up with his or her grandparents, they are taught the old ways- respect, honesty, and discipline. This has helped him become a role model and a respectable person that everyone can look up to. Barack Obama also grew up with humble ways. Since his family struggled to make ends meet, he learned that life was not easy. However he developed the character qualities of self-reliance, self confidence, respect, and dignity. He worked his way through life by taking loans for college, and working to pay them off. He as well mentions that he rejected job opportunities at Wall Street, so then he could instead travel to devastated parts of the nation due to major company lay-offs. Due to his learning’s from his early life and to his dedication to his people, Barack Obama is portrayed as a common man who will represent the common people of the United States of