Google was founded by Sergey Brin and Larry Page while they were students at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual WebPages. In 1998, the company was officially launched at a friend’s garage. The name Google was derived from the word googol, which is a mathematical term. This name was originated from a nine year old boy named Milton sirotta who gave the name number 1 followed by 100zeros. His uncle helped popularized the term with his book. Larry page and Sergey Brin choose the name Google because it was related to the mathematical term. The name represents a number of information pages that page and Brin intended to organize it chronologically. In the next few years Google became the gateway to the internet for the masses, as well as a traffic director that could make or break a company with its search rankings. Google Docs, Gmail, and Google Earth demonstrated the company’s aspiration to move beyond simple web queries, and its ability to merge playfulness with unparalleled functionality.
While other companies were busy cramming more motion ads on their homepages and squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved, including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.
This paper analyzes Google core business, screen its environment, and analyze strategic expansion.
Google’s Mission, Objectives and Strategies
Google mission statement
Google has unofficial and official mission statement. Google mission statement is to organize the world’s information and make it universally useful and accessible. The unofficial mission statement is do not be evil. There are the 10 commandments by which Google lives by and follows. These are the firm’s objectives and strategies. 1.
Focus on the user and all else will follow
It’s best to do one thing really, really well.
Fast is better than slow
Democracy on the web works
You don’t need to be at your desk to need an answer
You can make money without doing evil
There’s always more information out there
The need for information crosses all borders
You can be serious without a suit
Great just isn’t good enough
Google’s main focus is to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access. Google has been focusing on providing the best user experience possible. Its key ingredients are relevance, comprehensiveness, freshness and speed providing users with best possible result.
Google wants to have an improved infrastructure to make their engineers more productive. They want to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products
Google wants to push their add system since they take it very seriously. In addition, support thousands of advertisers to use Google’s Ad Words program advertising.
It also focuses on innovation and make sure that their tools are running everywhere. Similarly, competitor like Apple, Facebook has been attacking Google from all side so they focus on development and research to bring new products to users
Google’s Financial Position
As of quarter ended September 30, 2013, Google has had another strong quarter $14.9 billion in revenue. It was increase of 12% when in comparison to the 3rd quarter of 2012.The revenue increased from $14.1 billion in Q2 to $14.9 billion in Q3. The Earnings per share was $8.71 billion in Q3 2013 when in comparison to $6.47 billion in Q3 in 2012. The Beta ratio of Google was 0.87 which is higher than the industry 0.74. The price to earnings ratio of Google was 30.54. The Sales considering a 5 year growth average was 24.77 which is a high when in comparison to...
References: • Barroso, L. A., Dean, J., & Holzle, U. (2003). Web search for a planet: The Google cluster architecture. Micro, Ieee, 23(2), 22-28. Retrieved from http://static.Googleusercontent.com/media/research.Google.com/en//archive/Googlecluster-ieee.pdf
• Mantere, S., Schildt, H. A., & Sillince, J. A. (2012). Reversal of strategic change. Academy of Management Journal, 55(1), 172-196. Retrieved from http://amj.aom.org/content/55/1/172
• Google Investor Relations http://investor.google.com/earnings/2013/Q3_google_earnings.html
• Google Financial Statements - 10 Q
• Google Company
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