How Google Began
Running Head: RESEARCH PAPER
Marketing Research Paper
Lachele Watt
Bryant & Stratton College
BUSS110: Marketing Principles
Mr. Thomas Baltakis
June 24, 2013
Marketing Research Paper
Google was started by Larry Page and Sergey Brin in 1998. Google was not always called Google. In 1996 Page and Brin met at the University of Stanford, the two had initially built a search engine that they called backrub; backrub was linked to determine the importance of individual web pages. What Google does for consumers is provide the best possible solutions to finding the information that we need via the World Wide Web, in the fastest possible way. Through their search engine internet users are now able to search for all sorts of things from scholarly usage to social media and everything else that can be thought of. Google also has a line of cellphones; in fact I have a Google phone. Google’s Mission statement is: To organize the world’s information and make it universally accessible and useful. Google uses more and more places to promote its ad; this increases its revenue, through promotion. Google has been acquiring new properties that serve as venues for its ads such as Blogger, Gmail, and YouTube. This marketing strategy attracts many different types of consumers. Google’s objectives are comprised into a list that they like to call “the ten things that we know to be true”; this list was written about three years after Google was started. Larry and Sergey say that “sometimes we like to revisit the list to see if it still holds true, and that you can hold us to that”. The lists of objectives are to: 1. Focus on the users and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can make without doing evil. 7. There’s always more information out there. 8. The need for information
Marketing Research Paper
Lachele Watt
Bryant & Stratton College
BUSS110: Marketing Principles
Mr. Thomas Baltakis
June 24, 2013
Marketing Research Paper
Google was started by Larry Page and Sergey Brin in 1998. Google was not always called Google. In 1996 Page and Brin met at the University of Stanford, the two had initially built a search engine that they called backrub; backrub was linked to determine the importance of individual web pages. What Google does for consumers is provide the best possible solutions to finding the information that we need via the World Wide Web, in the fastest possible way. Through their search engine internet users are now able to search for all sorts of things from scholarly usage to social media and everything else that can be thought of. Google also has a line of cellphones; in fact I have a Google phone. Google’s Mission statement is: To organize the world’s information and make it universally accessible and useful. Google uses more and more places to promote its ad; this increases its revenue, through promotion. Google has been acquiring new properties that serve as venues for its ads such as Blogger, Gmail, and YouTube. This marketing strategy attracts many different types of consumers. Google’s objectives are comprised into a list that they like to call “the ten things that we know to be true”; this list was written about three years after Google was started. Larry and Sergey say that “sometimes we like to revisit the list to see if it still holds true, and that you can hold us to that”. The lists of objectives are to: 1. Focus on the users and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can make without doing evil. 7. There’s always more information out there. 8. The need for information
References: www.google.com/about