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Internal and External Factors Paper

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Internal and External Factors Paper
Organizational Structure

Organizational Structure
Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.
Google has an organizational structure which is different from most companies. It is made up of many stockholders like most companies, however, the founders Sergey Brin and Larry Page set up Google in a way that they will always be in control of the company. What Brin and Page did was set up a two class voting structure for stockholder’s ownership in the company. The founders Brin and Page have 10 votes for each share in Google, although the public will only get one vote for one share. Ultimately, this will keep Brin and Page in control of Google and eliminate the potential that someday the stockholders could take over the company, and they could be removed as the company’s directors, much like what happened to Steve Jobs at Apple Computer in 1985.
Google’s culture is informal, self empowerment, involvement, and has an aversion to bureaucracy, unlike most companies that are run from the top down in a theory x model. Futhermore, Google believes that if they operate without the bureaucracy it will encourage their engineers to develop superior ideas and products at an industry leading rate. There are ten principles that Google’s owners developed, which are unique to the company’s management: Focus on the user at all costs. It is best to one thing really, really, really well. Fast is better than slow. Democracy works on the web. You don’t need to be at your desk to need an answer. You can make



References: Anthony, S. D. (2012). Business Week. Retrieved from http://www.businessweek.com/managing/content/june2009 google. (2012). www.google.com. Retrieved from http://www.google.com/about/corporate/company/execs.html

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