Going Global: Advertising in the 21st Century
Going Global: Advertising In The 21st Century
Jeromy J. Clark
06/14/2011
In order to remain effective, the advertising industry has to adapt to changes and trends in society. Because of this, the general pattern of advertising plans will appear to essentially mirror their target market, or a specific group of people in that society, from the picket-signs of years ago to the high-tech advertisements of the 21st century. There are a number of factors that come into play, each affecting the other as well as changes and trends in groups of people in society. Some of these factors are the culture and values of the target market, their use of technological advances, their degree of communication and connectivity, and the economic conditions of that group- just to name a few. Naturally, those factors in each group contribute to the same factors in society as a whole. By exploring the history of the advertising industry, one can identify the relationship between these factors, and how advertising plans have evolved as a result of adapting to changes in these factors. Several of these adaptations in the advertising industry have proven to be effective, and so have carried over, becoming characteristics of advertising strategies still widely used even in the 21st century. Changes in society such as population size, technology, competition, buying resistance, or otherwise, require that advertising methods and strategies adapt and evolve to ensure an adequate customer demand to support that business. This is how society and economics drives the development of advertising. Every population on this planet has an economic system, or mode of exchange. As populations grow, they have emerging needs, and businesses take shape to provide products or services to fill those needs. "After a major hurricane hit Miami last year, Home Depot shipped in plywood from nearly every store in the southeast and still couldn't keep up with the demand. Profiting by creating natural disasters
Jeromy J. Clark
06/14/2011
In order to remain effective, the advertising industry has to adapt to changes and trends in society. Because of this, the general pattern of advertising plans will appear to essentially mirror their target market, or a specific group of people in that society, from the picket-signs of years ago to the high-tech advertisements of the 21st century. There are a number of factors that come into play, each affecting the other as well as changes and trends in groups of people in society. Some of these factors are the culture and values of the target market, their use of technological advances, their degree of communication and connectivity, and the economic conditions of that group- just to name a few. Naturally, those factors in each group contribute to the same factors in society as a whole. By exploring the history of the advertising industry, one can identify the relationship between these factors, and how advertising plans have evolved as a result of adapting to changes in these factors. Several of these adaptations in the advertising industry have proven to be effective, and so have carried over, becoming characteristics of advertising strategies still widely used even in the 21st century. Changes in society such as population size, technology, competition, buying resistance, or otherwise, require that advertising methods and strategies adapt and evolve to ensure an adequate customer demand to support that business. This is how society and economics drives the development of advertising. Every population on this planet has an economic system, or mode of exchange. As populations grow, they have emerging needs, and businesses take shape to provide products or services to fill those needs. "After a major hurricane hit Miami last year, Home Depot shipped in plywood from nearly every store in the southeast and still couldn't keep up with the demand. Profiting by creating natural disasters
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