The first ad that we will take a look at is the Cossack Vodka ad from the 1970s. The poster features a young woman with animated, cartoon-like features and contains a caption stating, "The morning after...!" The ad suggests that drinking Cossack Vodka all night will not give anyone a hangover, and they can still look amazing after a long night of intense partying (Behrens). There is also a quote of what the young woman is saying, "Oh, wasn 't it fantastic!?!! And this morning I feel so beautiful, so beautiful!" suggesting that the morning after should be just as beautiful as the night before (Behrens). There is certainly a lot of text on the advertisement itself, the text promoting the …show more content…
1 May 2010. .
Behrens, Laurence, and Leonard J. Rosen. Writing and Reading Across the Curriculum. 10th ed. New York: Pearson Longman, 2008. 693-737. Print.
Fowles, Jib. "Advertising 's Fifteen Basic Appeals." Writing and Reading Across the Curriculum. Comp. Laurence Behrens and Leonard J. Rosen. New York: Pearson Longman, 2008. Print.
"Heineken Nintendo." Web. 30 April 2010. .
"Let A Stranger Drive You Home | Heineken Commercial." Youtube.com. Web. 16 March 2011. .
"Red Stripe Hooray Pants!." Youtube.com. Web. 16 March 2011. .
Williams, Allan F. "Alcohol-impaired driving and its consequences in the United States: The past 25 years." Pergamon (2005): 125-126. Web. 14 March 2011.