"Drift purposely through life.", the phrase used in the Café Vienna ad, makes it obvious that drinking this brand of coffee with help lead the consumer with a purpose through life. The need for guidance is again proven to be the dominant strategy in this advertisement. Underneath the picture in the Millstone coffee ad it says "Design enthusiast Paige Davis lights up a room with our foglifter blend". This sentence maintains the need for achievement in the ad because it appears to the reader that by drinking their coffee you could be as successful as Paige Davis, the designer. "Taste What's Out There.", another phrase used in the Millstone ad also supports the need for achievement. This is because accomplishment comes with experience. So if you taste a little bit of everything that's out there then you have received the experience for
"Drift purposely through life.", the phrase used in the Café Vienna ad, makes it obvious that drinking this brand of coffee with help lead the consumer with a purpose through life. The need for guidance is again proven to be the dominant strategy in this advertisement. Underneath the picture in the Millstone coffee ad it says "Design enthusiast Paige Davis lights up a room with our foglifter blend". This sentence maintains the need for achievement in the ad because it appears to the reader that by drinking their coffee you could be as successful as Paige Davis, the designer. "Taste What's Out There.", another phrase used in the Millstone ad also supports the need for achievement. This is because accomplishment comes with experience. So if you taste a little bit of everything that's out there then you have received the experience for