November 17, 2013
Marketing Plan: Phase I Marketing is necessary for any company to be successful. It may be for a small business in a rural community or a large company that is known across the nation. Marketing will be used in some form for the company. Introducing a new product into the market, it is important that the company develops a baseline to launch the product to the consumers. Because of the increase in celiac disease, Gerber is excited to bring a product line that is gluten free.
Gerber started back in 1927, when Daniel and Dorothy Gerber started straining solid foods for their daughter Sally. Once they saw how Sally started to thrive, they took these processes to their canning business in Fremont, Michigan where the employees wanted samples for their babies, and the Gerber baby food business began. Gerber has come a long way over the decades that it has been in business but one of the biggest nutritional leaps was when Nestle acquired Gerber. Together they are the leading experts in childhood nutrition. According to the Gerber Mission Statement, “Start Healthy, Stay Healthy™ is Nestlé’s commitment to nourish a healthier generation, one baby at a time.” (“Gerber”, 2013). With Gerber being the leading nutrition experts in childhood products, it makes sense that the next step in the product lines would be to offer snacks for children with celiac disease. As Gerber takes pride in their high-quality ingredients and safety precautions, consumers can feel confident that the products that they are receiving are safe for their children with needs. Gerber does not currently have a gluten free line so this is the next step in following through with the mission and it is backed with “the world’s largest private nutrition-related research facility, we continually evaluate and fine-tune the nutritional value of our products to meet the needs of babies and young children.” (“Gerber”,
References: Armstrong, G., & Philip, K. (2011). Marketing: An Introduction (10th ed.). Retrieved from The University of Phoenix eBook Collection. Gerber. (2013). Retrieved from http://www.gerber.com/AllStages/About/Heritage.aspx PR Web . (2013). Retrieved from http://www.prweb.com/releases/2013/9/prweb11140860.htm Stephen Caldwell . (2013). Retrieved from http://stephencaldwell.net/lean/swott-analysis/