Week 2 Homework Help – GM520.
1. State the administrative agency which controls the regulation. Explain why this agency and your proposed regulation interests you (briefly). Will this proposed regulation affect you or the business in which you are working? If so, how? (10 points) The agency that controls this regulation is the Federal Trade Commission (FTC). The proposal involves protecting the privacy of consumers, by giving them a choice in whether or not they will not to receive telemarketing calls, by adding themselves to a “Do Not Call” List. The proposal has gone through several revisions already. In this most recent proposal, it is in regards to the fees charged to agencies who which to receive access to the list, and further how the rules surrounding the list once they obtain access, most importantly being that they will not be able to share the list and spilt the fees associated with the list. Although this proposal is expired, it interest me because I am currently facing this issue in Singapore. My current agency is primarily a telemarketing agency, in which they try to get sales for our loyalty program. If this proposal goes through in Singapore, the agency can potentially go out of business and thus, my company will need to incur operational fees to keep track of the lists and permissions, additional sales help, and incur fees imposed by this proposal. 2. Describe the proposal/change. (10 points)
The proposal implies additional costs for agencies to have access to the “do not call list”. Previously, in addition to having access to 5 area costs for free, there was no previous rule preventing the sharing of the list. For example, for advertising agencies servicing multiple clients, the one agency can purchase the list and share among all the clients. However in this new proposal this will not be allowed, and each client will need to ensure and pay for the fees associated with their own lists. This is an additional expense. Further, it makes...
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