1) What are the key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad?
The many changes in the environment that occurred were related to technology, computers, software, communications, entertainment, and social factors such as demographics and cultures, all things he came to realize during his consulting years.
While Stephens was attending college and working towards earning a degree in computer science, he also worked as a consultant repairing televisions, computers, and several other items; however his main focus was computers. Through his consulting experience, he came to realize that most people needed help with technology, such as, how it works, its operating system, how to install software, and especially how to read and understand the manuals.
2) What changes in the purchasing patterns of (a) all consumers and (b) woman made the acquisition of Geek Squad particularly important for Best Buy?
Changes in social factors such as demographics and culture helped make Geek Squad very popular. In the past, many manufacturers and retailers focused primarily on men. However, they found that woman were becoming increasingly more and more interested in the personal computing and home entertainment. Best Buy’s consumer research began indicating that woman will more than likely outspend men in the near future.
Furthermore, Best Buy’s consumer research has proven that women tend to expect personal service during the purchasing and installation after the purchase, just what the Geek Squad is designed to provide.
3) Based on the case information and what you know about consumer’s electronics, conduct an environmental scan for Geek Squad to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory) identify trends likely to influence Geek Squad in the near future. Social
● Being able to provide to all different cultures and overcome...
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