Home Work
There have been several marketing schemes that have driven Netflix success. Below I have provided some quotes as well as the links to information about their various marketing ideas:
Online Portals
"Marketing was key in the early adoption and success of Netflix. By getting the word out through major portals, Yahoo, MSN, and AOL, and through its relationship with BestBuy, consumers were deluged with information about the Netflix service"
Free Trials
"Free trials addressed the skeptics of a radically new service, and resulted in high conversion rates to continuing customers. The recurring transaction model helped consumers adopt the discipline of selecting films each week but without pressure."
NETFLIX Free Resources http://www.dvd-free-trial.com/Encyclopedia/2cd97be1-562d-48ec-8240-8ec84f256b12.html Internet Affiliates
"Both Netflix and Lowestfare.com will take advantage of Be Free's
BFAST affiliate marketing technology platform and Outsourced Program
Management (OPM) service. Used by many of the largest merchants on the web, OPM is a full-service option where online merchants can rely on
Be Free's expertise to help optimize the management of their affiliate marketing programs."
Affiliate Marketers Netflix and Lowestfare.com Select ValueClick's Be
Free
http://www.befree.com/company/pressroom/releases/2003/081103.htm
Word of Mouth
""We have benefited enormously from the rapid growth in word of mouth
(publicity) ... It has taken us to (SAC) levels that we thought we would not soon see," said Chief Financial Officer Barry McCarthy."
Netflix reports first quarterly net profit http://www.siliconinvestor.com/stocktalk/msg.gsp?msgid=19124284 "- some 40 percent of signups come from word of mouth, said a Netflix spokeswoman." DELIVERING PROFITS http://216.239.41.104/search?q=cache:Bqb7_4LKveoJ:www.nypost.com/business/2224.htm+netflix+marketing+costs&hl=en&ie=UTF-8 Retail Partnership
"The alliances with Best Buy were critical
Online Portals
"Marketing was key in the early adoption and success of Netflix. By getting the word out through major portals, Yahoo, MSN, and AOL, and through its relationship with BestBuy, consumers were deluged with information about the Netflix service"
Free Trials
"Free trials addressed the skeptics of a radically new service, and resulted in high conversion rates to continuing customers. The recurring transaction model helped consumers adopt the discipline of selecting films each week but without pressure."
NETFLIX Free Resources http://www.dvd-free-trial.com/Encyclopedia/2cd97be1-562d-48ec-8240-8ec84f256b12.html Internet Affiliates
"Both Netflix and Lowestfare.com will take advantage of Be Free's
BFAST affiliate marketing technology platform and Outsourced Program
Management (OPM) service. Used by many of the largest merchants on the web, OPM is a full-service option where online merchants can rely on
Be Free's expertise to help optimize the management of their affiliate marketing programs."
Affiliate Marketers Netflix and Lowestfare.com Select ValueClick's Be
Free
http://www.befree.com/company/pressroom/releases/2003/081103.htm
Word of Mouth
""We have benefited enormously from the rapid growth in word of mouth
(publicity) ... It has taken us to (SAC) levels that we thought we would not soon see," said Chief Financial Officer Barry McCarthy."
Netflix reports first quarterly net profit http://www.siliconinvestor.com/stocktalk/msg.gsp?msgid=19124284 "- some 40 percent of signups come from word of mouth, said a Netflix spokeswoman." DELIVERING PROFITS http://216.239.41.104/search?q=cache:Bqb7_4LKveoJ:www.nypost.com/business/2224.htm+netflix+marketing+costs&hl=en&ie=UTF-8 Retail Partnership
"The alliances with Best Buy were critical