Nestlé Fruit Yogurt
Miss. Nusrat Huma
BBA (II) - A
Table of Contents
1.Vision Statement of Nestlé
2.Brief Introduction of Nestlé
3.Introduction to Nestlé Fruit Yogurt
Marketing Ethics and Social Responsibilities
4.Nestlé Fruit Yogurt’s Current Marketing Mix
The message of Nestlé’s fruit yogurt
The captivating fruit yogurt of Nestlé
5.Nestlé Fruit Yogurt’s Macroenvironment
4.Social and Cultural Forces
5.Political and Legal Forces
6.Nestlé Fruit Yogurt’s Microenvironment
8.Target Market and Strategies
1.Cost Leadership (Undifferentiated or Mass) Strategy
10.Strategic Direction of Nestlé Fruit Yogurt
Where are we now
Where do we want to go
Market Product Analysis
11.Proposed Marketing Mix
4.Place (Distribution) Strategy
1. Vision Statement of Nestlé
The strategic priorities of Nestlé are focused on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth. Improvements in profitability will be achieved while respecting quality and safety standards at all times.
In line with this objective, Nestlé envisions to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group - from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality.
Nestlé envisions the company to develop an extremely motivated and professionally trained work force, which would drive growth through innovation and renovation.
It aspires, as a respected corporate citizen, to continue playing a significant role in the social and environmental sectors of the country.
2. Brief Introduction of Nestlé
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe.
By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity Nestlé felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Ironically, the war helped with the introduction of the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. They employ around 250,000 people and have factories or operations in almost every country in the world.
Nestlé Pakistan currently has 1958 employees and has a market capitalization of 41,268,136,000.
3. Introduction to Nestlé Fruit Yogurt
Nestlé is committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. Keeping this in mind, Nestlé developed a...
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