Topics: Social responsibility, Nestlé, Corporate social responsibility Pages: 3 (697 words) Published: May 14, 2013

Nestle began in Switzerland in the mid 1860s when founder Henri Nestle created one of the first baby formulas. Nestlé’s first product was called Farine Lacteal (“corn flour gruel” in French) Henri Nestle. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestle product was marketed in Europe.

In 1980s Nestle had a new Chief Executive Officer. The company focused on improving its financial situation and continuing to expand. In the one of the largest takeovers at that time, Nestle bought Carnation for $3 billion and parted with any unprofitable businesses. International trade barriers diminished in the 1990s, opening trade with parts of Europe and China. In the 1990s Nestlé acquired San Pellegrino, and Spillers Pet foods of the UK. With the acquisition of Ralston Purina in 2002, the Nestle-owned pet care businesses joined to form the industry leader Nestlé Purina Pet Care. The leading in the food industry, Nestle brings in $81 billion in overall sales and has 470 factories around the world. Nestle will continue to grow, introduce new products and renovate existing ones. The company’s mission is to focus on long-term potential over short-term performance.

Nestle vision and strategies


➢ The Nestlé global vision is to be the leading health, wellness, and Nutrition Company in the world. Nestlé Pakistan subscribes fully to this vision. In particular, they envision to:

➢ Lead a dynamic motivated and professional workforce – proud of its heritage and bullish about the future.

➢ Meet the nutritional needs of consumers of all age groups – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest...
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