Corporate Culture
Manlangit.Rose.MANDYNR13_Corporate Culture.Aug112013
Organizational culture are visible in artifacts, exhibited in the manner of dressing, patterns of behavior, physical symbols, organizational ceremonies, and even office lay-out. Please cite one established foreign company (multinational corporation) and one local (publicly listed) company that strongly communicates as seen in the employees’ performance and delivery of the customer experience. The foreign company which I think strongly communicates corporate culture from its visible artifacts is NESTLE. Nestle is one global company which exudes an aura of nothing but wellness and good nutrition. It is the leader of fast moving consumer goods and has been an icon in the industry for centuries now all over the world.
From the logo itself, a bird in a nest with its broods – it already shows that this is a company who takes cares for those in need. Through its wide range of consumer products – from food to beverage catering to people of all ages, of all walks of life, it helps build health and promote wellness in the family, the community and beyond. More so, its tagline: Good Food, Good Life depicts a road to a life one always look for and I think this tagline is always attached to its every product and the way they work as a team in every branch they have all over the world. The company and all it employees, I could say, believes that good food, good life, nutrition, wellness and health should always take precedent in everything that they do. Their tagline is also somehow included in their mission statements to ensure that all their employees understand the real value of the company and what its corporate culture means to the consumers it serve.
From one article in the net, the company also upholds collectivism and performance orientation in its core culture in which its organizational structure has been anchored. “Nestlé's corporate objective is to be the world's
Organizational culture are visible in artifacts, exhibited in the manner of dressing, patterns of behavior, physical symbols, organizational ceremonies, and even office lay-out. Please cite one established foreign company (multinational corporation) and one local (publicly listed) company that strongly communicates as seen in the employees’ performance and delivery of the customer experience. The foreign company which I think strongly communicates corporate culture from its visible artifacts is NESTLE. Nestle is one global company which exudes an aura of nothing but wellness and good nutrition. It is the leader of fast moving consumer goods and has been an icon in the industry for centuries now all over the world.
From the logo itself, a bird in a nest with its broods – it already shows that this is a company who takes cares for those in need. Through its wide range of consumer products – from food to beverage catering to people of all ages, of all walks of life, it helps build health and promote wellness in the family, the community and beyond. More so, its tagline: Good Food, Good Life depicts a road to a life one always look for and I think this tagline is always attached to its every product and the way they work as a team in every branch they have all over the world. The company and all it employees, I could say, believes that good food, good life, nutrition, wellness and health should always take precedent in everything that they do. Their tagline is also somehow included in their mission statements to ensure that all their employees understand the real value of the company and what its corporate culture means to the consumers it serve.
From one article in the net, the company also upholds collectivism and performance orientation in its core culture in which its organizational structure has been anchored. “Nestlé's corporate objective is to be the world's