Final Analysis on John Lewis Partnership

Topics: Strategic management, Retailing, John Lewis Partnership Pages: 6 (1827 words) Published: October 18, 2011
JHON LEWIS PARTNERSHIP

TABLE 1: Value Chain

Administration & Infrastructure| 1. Innovative management for safety & occupational health for both partners & customers(12) 2. Constitution system that Set out for principles & governance system & rules(12) 3. Good internal control & risk management(12)| Inbound Logistics| * Relaunch of gusset(14)| | | Operations| * Johnlewis retailer of the year(11) * Produce less waste, conservewater,greener energy, reduce carbon emission(13)| HRM| 1. Built relationship powered by principle of honesty, trust & engagement with employers as well as with customers.(1) 2. Partnership experience relative,consistant & rewarding(1) 3. Partnership rights, working condition & ethical conduct(2) 4. Employee magistrate programme commended(3)| | | | | Sales and Marketing| * Johnlewis free edition magazine to attract 35-44 old woman.(4) * Johnlewis returned to ‘’NEVER UNDERSOLD FOCUS’’(6) * Spring television advertising campaign(7) * Everyone deserve WAITROSE---food lovers campaign(8)| R & D| 1. Responsible development project for extension & refurbishment.(1) 2. First move of location outside great BRITIAN i.e. in Dublin & Ireland(5)| | | | | Services| * Extended brand credit & loyalty card to partners & third party(9) * Online retailers provide relief(10) * Design intallegently,build responsibly & work efficiently(13)| Procurement| |

1. | ` Outbound Logistics| * Collaboration of JLP partners with Norwich hospital staff(15) * Golden jublie trust for welfare of partners * Contribution towards Wallace & gormitte children foundation(16)|

Cost leadership strategy * Fair price strategy with supplier code of conduct(1) * Online strategy results in 38% rise in sale leading to customers cost saving(2) * Promotional code & services(2) * Sharing cost strategy of Waitrose with booths(4)| Different ion strategy: * Loyalty towards customers retaining brand compliance strategy(3) * Waitrose make palm oil commitment(3)| PESTLE ANALYSIS

POLITICAL * Egypt’s clear geo-political (1) * clear geo-political risk(2)| SOCIAL * confidentiality,trust & justice consideration.(11) * Responsibility toward competitive market(14) * Geodemographic factors(14) * Impact of value added per employee on productivity(14)| LEGAL * UK consumer price inflation(8) * Retail groccery environmental logistic in UK.(13) * Policy towards hazardous product waste(15) * Goldplate regulation by FSA(16)| ECONOMICAL * Increase in vat to 20%(4) * Inflation rate to 3%.(5) * Emerging market hit by inflation(6) * Economical dependancy factors(7) * Decline consumer spending headed retailer to the fear of exit.(9)| TECHNOLOGICAL * Changing nature of products & cost structure(17) * Use of derivatives to enhance investment(18) * Impact of currancy derivatives on retail investment.(19)| ENVIROMENTAL * Transfer of technology dependent on socio-culture environment.(3) * Timber policy to protect natural environment.(10) * Reduction in CO2 eqivalent emission.(12) * Recycling & resolving environmental issues.(13)| PORTERS GENERIC MODEL

PORTER’S FIVE FORCES SWOT ANALYSIS OF JOHN LEWIS

THREATS OF NEW ENTRY| 1. Retailer copyright conduct by ACID, 2. Access to finance(7) 3. Tough competition to new entrant in four dimension(9)| SUPPLIER| 1. Importance of supplier product to Waitrose(1) 2. Diverse range of supplier with fair price(2) 3. Responsible sourcing code of practice(2) 4. Compliance code for supplier(3)| BUYER ( LOW)| 1. Currency fluctuation & vat rise put pressure on johnlewis buyer(4) 2. Switching cost to diverse branded supplier(11)| THREATS OF SUBSTITUTE(HIGH)| 1. Harrods & Selfridges aim to lure foreign shoppers(8) 2. New retail store by Sainsbury...


References: PESTLE ANALYSIS1.Wiggleworth,R.Egypt bleat outlook on debt,09/02/11,ft.com2.Stubbs,J,Investor strategy,13/04/07,ft.com3.Ho,S at all,incomplete transfer phenomena,international marketing reviw vol.5.4.Bevis,G,VAT RISE TO 20%,22/06/10.thisismoney.co.uk5.14/09/10,UK inflation rate,bbc.co.uk6.Gardiner,K,at all, Emerging market fear,09/02/11,ft.com.7.Wolf,M,a STRATEGY FOR GROWTH,10/023/11.FT.COM8.Cohen,N,Price inflation hit,15/02/11,ft.com.9.Barreet,C,Upmarket shops hit,15/02/11,ft.com.10.jhonlewis.com.11.CSR report 2010,jhonlewis.com12.jhonlewis partnership,emission,recycling.13.Jhon,F,at all,groceery retail logistic in UK,International journal of logistic management,vol200.14.Luca,P,Efficiency of retail system,International review of retail,distribution,consumer research,07/2005,vol.15.15.Gary,g,at all,regulation & legal liability rule,American journel of agriculture economicis,vol 8616.Grene,S,uk RETAIL HITS eu HURDLE,11/04/10,FT.COM17.Steven,M,at all,Retail prouct line strategy,Journal of retailing,2001,vol 77.18.Das,S,Regulations & derivative market,07/06/10,ft.com19.Garnham,P,Retail investors,28/0909,ft.comPORTORS’ FIVE FORCES 1. Jhnlewis.co.uk 2. 24/02/11,.case study of johnlewis—incresing supplier, londonworkforce.com 3. responsible work force,johnlewis.co.uk 4. 29/10/10, looking for uk & eurpeon made goods,thisisbusiness_eastmidlainds.co.uk. 5. 07/09/10,johnlewis battle for value range.thisis money.co.uk 6. Mori,I,Access to finance for small business,07/09,icaew.com 7. Barreet,C,Translation aims foreign shoppers,25/02/11,ft.com 8. Uusitalo,at all,compititve entry in finish retail,2007,international journal of retail & distribution,2007 9. Felstead,A,World of tough challanges,25/02/11,ft.com 10. ANDREW,AT ALL,Justice in buyer & supplier relationship,2005,journal of retail & distribution,vol;33 11.
VALUE CHAIN 1. Johnlewis partnership 2010 CSR report. 2. johnlewis.co.uk. 3. 11/02/10,johnlewis.co.uk 4. Marketing,johnlewis,2010customer publishing. 5. Thomas,at all,First non uk Johnlewis store,14/11/08,cabnitmarket. 6. Joe,T,Retailer compaign,21/04/10,marketing 7. 28/04/08,Advertising compaign,johnlewis.com 8. 14/05/08,New brand advertising compaign,johnlewis.co.uk 9. Charles,at all,Johnlewis seals up rewars scheme,20/09/06,marketing week. 10. online retailers provide relief to customers,24/09/08,ft.com 11. 27/03/07,johnlewis partnership retailer of year,johnlewis.co.uk. 12. Paul,at all,poraal vacate design house lead role at johnlewis,design week,vol.23 13. johnlewis.co.uk 14. 03/02/06,relaunch gazeete,jhonlewis.co.uk 15. Riddoch,V,17/07/09/Hospital note,jlp-ezone 16. 29/01/08,JLP partnership with children foundation.JLP-ezone | BCG MATRIX.Felstead,A,No fear ocado despite of waitrose move,21/02/11,ft.com2.Felsted,A,WAITROSE to US push up,29/09/10,ft.com3.Felsted,A,waitrose derive into service station,01/04/09,ft.com.4.10/12/07,Announce record weak sale for Christmas,johnlewis.co.uk5.Stafford,P,WAITROSE FEEDS JOHNLEWIS SALE,02/01/09,ft.com6.Killgren,L,johnlewis store continue to suffer,19/12/08,ft.com7.26/01/07, John Lewis to anchor Tithebarn Project in Preston,johnlewis.co.uk8.16/04/10,tourist shop launch,cabnit market.9.19/03/10,johnlewis launches fantastic home results,cabnit market10.Relph-knight,L,Master stroke jlp signs up acid pledge,29/08/02,designweek.11.18/06/06,Johnlewis announces Windsor store closure,johnlewis.co.ukANS OFF MATRIX1.Barrett,C,Jhonlewis expand into EU,13/02/11,ft.com2.jhonlewis.co.uk.3.02/11/10.jhonlewis partnership.com4.George,N,broden range of products,18/01/05,ft.com.5.Killgreen,L,Online sale defy the gloom,12/12/08,ft.com.6.Stacey,K,Target for upmarket fashion,14/09/09,ft.com.7.Rigby,E,Set to open smaller stores,07/05/09,ft.com8.johnlewis partnership.co.uk9.Mychasuk,E,A lewis of ocado,30/10/09,ft.com10.Brooke,S,Proportionate response,24/04/10,ft.com11.Sims,J,ECO-Friendly fabric,16/04/10,ft.comSWOT ANALYSIS1.johnlewis CSR report 2010.2.Killgren,L,sales detiorate,14/11/08,ft.com3.Palmer,M,Sparkel for retailer,20/01/06,ft.com4.Felsted,A,Value range boost waitrose,21/06/09,ft.com5.johnlewis.co.uk6.killgren,L,Brand poised big guns,25/10/08,ft.comPORTORS’ GENERIC MODEL1 CSR report2010.jhonlewis.co.uk2.Rigby,C,Jhonlewis rise in sale,04/02/11.internetretailing.com3.03/12/09,jhonlewis.com4.22/09/10,jhonlewis.com.COMPARTIVE ANALYSIS |
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