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What Are The Trends That Influence John Lewis

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What Are The Trends That Influence John Lewis
Increased concentration, globalisation, growth in services and use of multi-channel retailing, increased use of technology and focus on value delivered are all general trends that influence how John Lewis operates as the market leader in the UK department store sector. Consumers today are not afraid to do price-comparison and the idea of choice makes John Lewis' costumers not only buy products, but experience.

John Lewis compliment their sales by giving their customers insurance and trust as a part of the package, and the business are delivering choice and convenience with multi-channel to meet their customers changing needs. The virtual assortment for instance now covers over 200,000 product lines and the development of 'click and collect'
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