Fast Food Restaurant

Topics: Fast food restaurant, Fast food, KFC Pages: 5 (1305 words) Published: December 12, 2013
Company Background
MARRYBROWN, winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries and a range of hot and cold beverages and desserts – the only one of its kind in town and really “ something different “ for everyone. Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa. Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 280 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide. As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand. Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari. Today, Marrybrown offers a broad selection of distinctive, innovative products targeted at the fast-food consumer. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because value is important to fast-food customers, the company also offers value-priced products on “All-Time snacks,” including muffins, burgers. The company vision is “To be a national restaurant company of most admired brand – through the power of our people and our culture”. The core values and mission are simple:

Passion for our brand
Food Quality and Safety
Continuous Improvement and Innovation
Care & Respect and Personal Accountability
Excellence in Customer Service
High Standards in Personnel Growth and Development through Consistent Training Excellence through High Q.S.C.V

Company History
1981 – First fast-food brand local restaurant opened in Johor Bahru, Johor Malaysia. 1986 – Launch franchise system itself. Now, MarryBrown restaurant chain owned local subsidiary Malaysia. 1989 – Introducing MarryBrown rice and a fast food restaurant featuring first local flavour in Malaysia. 1992 – MarryBrown open first international branch in China. 1994 – Chipmunk mascot was introduced.

1995 – Started a community service project with Kiwanis Malaysia. 1996 – First in Malaysia restaurant with interior design (introduced with swing seats). 1997 – Being the first local franchise was awarded the international franchise Malaysia, followed by other awards in subsequent year. 1998 – Recorded in the Malaysia Book of Records as the first local fast-food franchise. 1999 – Introduced Spicy Crisp Chicken Hotouch, penetrated the India market, opening the highest branch in Genting Highlands (located about 6000 feet above sea level). 2000 – Penetrated the Middle East market.

2001 – Introduced satay dish.
2002 – Opened first MarryBrown restaurant in hospital (Johor Specialist Hospital,Johor Bahru). 2003 – Introduced latest local tastes (chicken porridge).
2006 – First MarryBrown restaurant at the airport (Senai, Johor). 2008 – Penetrated the African continent.
2009 – Introduced...
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