Preview

Explain How the Ritz Carlton's Management Objectives and Goals Allow the Hotel Properties to Achieve Superior Service Regardless of the Workforce or Culture of a Country in Which It Operates Its Hotels. Use Reference

Good Essays
Open Document
Open Document
684 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Explain How the Ritz Carlton's Management Objectives and Goals Allow the Hotel Properties to Achieve Superior Service Regardless of the Workforce or Culture of a Country in Which It Operates Its Hotels. Use Reference
Explain how the Ritz Carlton's management objectives and goals allow the hotel properties to achieve superior service regardless of the workforce or culture of a country in which it operates its hotels.

The legendary hotel company Ritz-Carlton made it clear that being an industry leader and a standard for customer service did not happen over night or come without risk. In fact, the early founders of the company established a lasting legacy by developing a distinct set of guiding concepts, which they called their “Gold Standards.” These standards continue to serve as the basis for the ongoing and international success of Ritz-Carlton. As President Simon Cooper notes, “You can’t put the veneer of quality on a business that lacks a sound foundation. The Gold Standards, and the disciplined business practices that emerge from them, create the platform for the achievements of our company in areas as wide ranging as our attractiveness to job seekers, our recognition for customer engagement, and our accomplishments in quality excellence throughout the world” (“Gold Standards,” 2013). This method of approach in the industry is what made Ritz-Carlton the first hotel group to achieve the Malcolm Baldridge National Quality Award (Partlow, 1993).
Ritz-Carlton attributes their success to their people and their training. Their managers are trained in such techniques as Management by Objectives, Quality Circles and most importantly, Total Quality Management (Partlow, 1993) The Ritz-Carlton also stand by its motto of “We are Ladies and Gentlemen serving Ladies and Gentlemen" (“Gold Standard,” 2013). This kind of service they speak of is what is able to set the Ritz-Carlton apart from all others.
Robert E. Watson, the Managing Director of Protravel International, Inc. says that "service value. What sets Ritz-Carlton apart is its service. Ritz-Carlton partners with us in the travel industry to get the most for our client. If we don't perform the service together, if we



Cited: Gold standards. (2013). Retrieved from http://corporate.ritzcarlton.com/en/About/GoldStandards.htm Partlow, C. (1993, August 1). How ritz-carlton applies "tqm." (ritz-carlton hotel co.; total quality management). Retrieved from http://business.highbeam.com/4074/article-1G1-14444791/ritzcarlton-applies-tqm Watson, R. (2008, June 25). Interview by J Michelli []. How the ritz-carlton hotel company is redefining the gold standard., Retrieved from http://www.businessweek.com/stories/2008-06-25/how-the-ritz-carlton-hotel-company-is-redefining-the-gold-standardbusinessweek-business-news-stock-market-and-financial-advice

You May Also Find These Documents Helpful

  • Good Essays

    In a service providing industry quality is at the top of the list. If the company provides poor quality service they will loose their customer base to the competition. Chaparral Suits Hotel & Resorts manager Tracy Milward states that they look for, “people –people when ever they are trying to hire and train folks for this industry” (Service versus Manufacturing Process Design Video). Also, staff is required comply with key performing indicators to track employees’ service quality primarily used for reception and customer service…

    • 815 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Ritz Carlton

    • 550 Words
    • 3 Pages

    The Ritz Carlton Hotel takes genuine pride towards acknowledging that it takes leadership in management to motivate and empower employees to become experts with their areas of operations, so the best services can be offered to consumers who utilize the hotel and are expecting an elegant-luxury experience. The Ritz has a theory that consumers do not simply want a room (product), but rather a great experience that will keep them above competition, and better than the rest. Benchmarking is a strategic measure the Ritz Carlton uses to guide management of the hotels internal operations, execute measures that will retain consumers, keep employees trained, maintain services at their very best, and optimize revenue for the company. According to Heizer & Render. (2011) stated, “As the first hotel company to win the Malcolm Baldrige National Quality Award, the Ritz treats as if it is the heartbeat of the…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    The research conducted has shown that the Hyatt’s Philosophy, called the art and science of customer service, consists of three overall components (smile, make an offer, and share a moment) can help a business survive. The clients we assist will be starting or need help in a business setting. We use videos, skits, and role playing, providing hands-on practice of Hyatt’s Philosophy. The research will also illustrate how components, such as the Purposeful Service Program, can lead to success, despite company size.…

    • 2207 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Customers are the most important people for organizations, especially for hotels. Organizations are dependent upon their customers. They are the resource of the success of the business. If hotels do not develop customer loyalty and satisfaction, they could lose their customers. If the hotel wants to be successful, not only the company itself, but also their employees should focus on customers. The goal of the hotel is to provide “Four Diamond AND MORE” serve, which means the hotel and employees should center on the customers’ needs.…

    • 366 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Ritz Carlton Book Review

    • 2867 Words
    • 12 Pages

    Ernest Hemingway once wrote “When I dream of afterlife in heaven, the action always takes place in the Paris Ritz.” The Ritz-Carlton becomes synonymous with perfection and luxury worldwide through its painstakingly attention to detail, practical innovation and creation of an unrivaled customer experience. Today the Ritz-Carlton has become the benchmark standard of customer service that other world-class companies such as Apple and FedEx strive to emulate. Regardless of what industry they are in, the techniques employed at Ritz-Carlton have helped many companies increase their customer loyalty to levels previous unseen.…

    • 2867 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    High Quality Service

    • 325 Words
    • 2 Pages

    You have been called in to advise the owners of an exclusive new luxury hotel. For the venture to succeed, hotel employees must focus on providing customers with the highest quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service that will encourage employees to be committed to the hotel, and that will reduce the level of employee turnover and absenteeism—which are typically high in the hotel business.…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ritz Carlton

    • 2106 Words
    • 9 Pages

    The Ritz-Carlton Hotel (RCH) faces a dilemma, change its seven-day countdown process and succumb to the pressures of Millennium Partners (MP) or maintain the company’s proven strategy and open at a manageable occupancy level. By examining how RCH’s culture, leadership, and service contribute to the essence of the Ritz-Carlton we will show how RCH effectively opens new hotels and continues to operate at a high level.…

    • 2106 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Hrm Individual Assignment

    • 597 Words
    • 3 Pages

    Question 1: Service & Selling – Based on the service philosophy, the Ritz-Carlton Hotels is not about selling rooms, food or selling the bar. They do all those things incidentally, but their business is to sell service. Their commitment to their customers is excellent service. For example, in order to attract business travelers, they introduced the “Technology Butler” which impressed a staff of technicians available for 24 hours to helping guests to solve problem.…

    • 597 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Radisson Hotel

    • 412 Words
    • 2 Pages

    By 1997, Radisson's “growth at any cost” strategy left Radisson with a significant diversity in hotel quality and an “unfocused” brand image. Alignment with hotel owners (more than hotel guests) also seemed to cause Radisson's customer service and hotel management expertise to atrophy. In 1997 and 1998, Mr. Brian Stage, Radisson's President, and Ms. Maureen O'Hanlon, Radisson's Executive Vice President, took several initiatives to drive the organization towards becoming a more customer-focused brand. In their words, they “re-discovered that their primary customers should be the guests -- not the owners.”…

    • 412 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Ritz-Charlton Hotel

    • 914 Words
    • 4 Pages

    1. "Service" can be an elusive concept. What is the essence of The Ritz-Carlton experience? What is The Ritz-Carlton selling?…

    • 914 Words
    • 4 Pages
    Good Essays
  • Better Essays

    The company’s Gold Standards provide the company’s vision, purpose, and values. The Ritz Carlton’s leaders have been committed to bringing the purpose and values of the company into the daily lives of their “Ladies and Gentlemen.” One such strategy is by keeping the purpose and values in front of the employees by way of a…

    • 1427 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Organizational Behavior

    • 2355 Words
    • 10 Pages

    References: Source: The Ritz-Carlton Website. Available at: [01 August 2008] Garret, E., 1994, ʻCultivating Quality: The Ritz-Carltonʼ, Hemispheres Magazine , pg. 33-36.Available from < http://www.quality.org/tqmbbs/cases/ritz-car.txt > [xx month 2008]…

    • 2355 Words
    • 10 Pages
    Best Essays
  • Good Essays

    The Ritz Carlton Hotel

    • 1022 Words
    • 5 Pages

    The Ritz-Carlton is a luxury hotels, was established in 1983, it is the foremost name in luxury hotels worldwide, this success is largely due to the legendary Caesar Ritz who developed and operated two of the world’s best hotels in Paris and London, the hotel achieved such fame in the marketplace till the point they attained what is often referred to as “The Ritz Mystique”. The Ritz-Carlton Hotel Company LLC is now a wholly owned subsidiary of Marriott International.…

    • 1022 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Ritz-Carlton

    • 547 Words
    • 3 Pages

    According to Sucher & Mcmanus (2005), The Ritz-Carlton would compare occupancy rate, average daily rate and revenue per available room with their strong competitor-Four Seasons. By comparing with their main competitor, they would know where they should improve and enhance. Furthermore, Ritz-Carlton does compare the budget with each month which can avoid unnecessary costs, increase gross profit and net profit as…

    • 547 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Zzzzzzzzz

    • 3564 Words
    • 15 Pages

    Prior to 1998, The Portman Shangri-La Hotel in Shanghai was a five-star property much like any other in the city. Employee and guest satisfaction ranged between 70 and 80 percent, and finances were unspectacular. But after Mark DeCocinis and The Ritz-Carlton took over management of the hotel in early 1998, employee satisfaction soared, guests were much happier, and finances improved. In just a few years, then General Manager DeCocinis and The Ritz-Carlton lifted the hotel to a level all its own, using a proven business approach and sound human resource management practices. The Portman Ritz-Carlton currently has more than 700 employees. For five consecutive years, its annual employee satisfaction rate has been the highest among all of the Ritz-Carlton’s 63 hotels worldwide, reaching 98 percent last year. And while the staff turnover rate for Asia’s hotel industry is 29 percent, the rate at The Portman Ritz-Carlton is a modest 15 to 16 percent. Its guest satisfaction rate is between 92 and 95 percent and its annual financial growth at 15 to 18 percent year on year. In recent years, The Portman Ritz-Carlton has won award after award in recognition of its successful formula. For three consecutive times, it was named “Best Employer in Asia” by Hewitt Associates and “Overall Best Business Hotel in Asia” by Bloomberg TV. For the fifth time, it has been selected the “Best Business Hotel in China” by Business Asia magazine.…

    • 3564 Words
    • 15 Pages
    Powerful Essays