Preview

Ritz Carlton

Satisfactory Essays
Open Document
Open Document
550 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ritz Carlton
Business Issues The Ritz Carlton is known for one of the best when it comes to serving consumers with quality and luxury services. Now that the image of quality has been envisioned by many consumers, and other competitive hotel industries, the Ritz Carlton has to retrain all hotel staff to become more productive in all operations such as room services/delivery, guest reservations, quality message delivery services, and room service. Other business issues reflect from efficient and effective reservations for valet parking and adequate housekeeping services. The issues here are to examine to quantify quality to ensure the company meets all consumer needs, rooms are filled-with no deficiency, and remain on track to receive the award.
Background Information The Ritz Carlton Hotel takes genuine pride towards acknowledging that it takes leadership in management to motivate and empower employees to become experts with their areas of operations, so the best services can be offered to consumers who utilize the hotel and are expecting an elegant-luxury experience. The Ritz has a theory that consumers do not simply want a room (product), but rather a great experience that will keep them above competition, and better than the rest. Benchmarking is a strategic measure the Ritz Carlton uses to guide management of the hotels internal operations, execute measures that will retain consumers, keep employees trained, maintain services at their very best, and optimize revenue for the company. According to Heizer & Render. (2011) stated, “As the first hotel company to win the Malcolm Baldrige National Quality Award, the Ritz treats as if it is the heartbeat of the

company.” (P. 245, 2011) It is for this reason that quality means a great deal to management, and the proper benchmarking and employee training is always being measured.
How Management dealt with Issues Management decided to perform an overall examination of the internal operations by analyzing nineteen

You May Also Find These Documents Helpful

  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The Hotel Monaco achieves their desired organizational effectiveness by being conscience of goal accomplishments, satisfaction of constituencies, and acquisition of necessary resources. The Hotel Monaco claims its three most vital assets are its customers, its employees, and its investors. Their customers’ expectation and satisfaction of the hotel’s top-level of service offerings, and its unmatched customer service, is what keeps them in business and at the top.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Maverick Lodging

    • 3068 Words
    • 13 Pages

    Maverick Lodging is a hotel management company that manages the day-to-day operations of third party franchisees of the Marriott Corporation. The company has recently implemented a balanced scorecard in an effort to align company strategy, structure, performance measurements, and incentives. The organization strategy involves growth in revenue and customer base with the use of differentiation. Issues with the current scorecard and its measures have been identified. Alternative solutions have been researched. A recommended course of action is presented that will allow Maverick Lodging to achieve its strategic goals and objectives.…

    • 3068 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Rosewood Hotels

    • 963 Words
    • 4 Pages

    * Moreover, it would mean to keep the brand promise across the properties – by ensuring perfect product/service performance across the portfolio, internal soft branding initiatives and significant marketing investment. But keeping in mind the uniqueness of each Rosewood hotel and their “SENSE OF PLACE” philosophy, consistent brand-wide performance standards seems a bit unrealistic. Each place has something new and unique to offer its guests. Standardizing it was not the Rosewood way of work. They understood the customer needs according to their functioning place and believed in offering the same. This was their Unique Selling Point and diverting from this would mean a high impact on the customer expectation.…

    • 963 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Establishing a strong brand image nationally can be challenging, and even more challenging internationally. Having standardization across geographical regions is critical for strategic planning. The Ritz-Carlton has excelled in establishing their well-known luxury brand across the world by establishing and adhering to their own standards, known as the Gold Standards. They have also established a unique set and order of business priority measurements and have one of the best training programs for employees and professionals. These models and practices enable The Ritz-Carlton to deliver consistent superior service regardless the culture or country they operate their hotels in. In turn, their consistent service allows them to achieve superior success compared to their competitors.…

    • 897 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Westin Hotel

    • 1266 Words
    • 6 Pages

    As it was executing on its innovation strategy, Westin was launching a parallel growth plan, seeking to catapult the brand from a sleepy, Seattle-headquartered collection of “great” hotels to a vibrant international brand. Via acquisition and new construction, the brand began its steady growth in both size and stature. And, typical of any company undergoing a twofold strategy of this nature, Westin was faced with the challenge of ensuring that its very aggressive, well articulated and public brand promise was being delivered in a consistent, flawless manner across a constantly changing portfolio. In short, how best to ensure that the new guests being drawn to Westin by the bed, bath, gym, service, etc., were developing into loyal Westin customers because the guest experience promised by the brand met or exceeded expectations every time.…

    • 1266 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The legendary hotel company Ritz-Carlton made it clear that being an industry leader and a standard for customer service did not happen over night or come without risk. In fact, the early founders of the company established a lasting legacy by developing a distinct set of guiding concepts, which they called their “Gold Standards.” These standards continue to serve as the basis for the ongoing and international success of Ritz-Carlton. As President Simon Cooper notes, “You can’t put the veneer of quality on a business that lacks a sound foundation. The Gold Standards, and the disciplined business practices that emerge from them, create the platform for the achievements of our company in areas as wide ranging as our attractiveness to job seekers, our recognition for customer engagement, and our accomplishments in quality excellence throughout the world” (“Gold Standards,” 2013). This method of approach in the industry is what made Ritz-Carlton the first hotel group to achieve the Malcolm Baldridge National Quality Award (Partlow, 1993).…

    • 684 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ritz Carlton Case

    • 1370 Words
    • 6 Pages

    The Ritz-Carlton stands out amongst the luxury hotels due to the time and investment that they contribute into their employees. Within the organization is where the success starts. The customer service that they provide allows the success to flourish even more and it creates a loyalty…

    • 1370 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    6 months ago, I was invited to have business dinner in Ritz-Carlton, and was amazed by their ability in consistently delivering ideal service. Starting from then, I had one question in my mind, which is how Ritz-Carlton, who has 81 hotels in 25 countries and 44,000 employees around the world, can deliver consistent services to their demanding customers from place to place. According to Forbes Magazine, Ritz-Carlton has become a leading brand in luxury lodging by rigorously adhering to its own standards. It is the only service company in America that has won the Malcolm Baldridge National Quality Award twice, and Training Magazine has called it the best company in US for employee training.…

    • 2977 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Ritz-Carlton Hotels

    • 373 Words
    • 2 Pages

    When you hear the name the Ritz-Carlton Hotels, what words come to your mind? Luxury? Elegance? Formal, or maybe even dull and boring? Very expensive? Three words that the company hopes come to mind are exemplary customer service. Ritz-Carlton is committed to treating its guests like royalty. It has very different corporate cultures in the hotel and lodging industry, and employees are referred to as “our ladies and gentleman.” Its motto is printed on a card that employees carry with them: “We are Ladies and Gentleman serving Ladies and Gentleman.” And these ladies and gentleman of the Ritz have been trained in very detailed standards and specifications for treating customers. These standards were established more than a century ago by founders Caesar Ritz and August Escoffier.…

    • 373 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Ritz-Carlton Company was established by Albert Keller who purchased and franchised the name. There were known brands of the same name in Boston, Philadelphia, Pittsburgh, Atlantic City and Boca Raton. However, by 1940 none of the hotels were operating except The Ritz-Carlton, Boston. The Ritz-Carlton hotel embodies the finest luxury experience with Yankee ingenuity and Boston social sensibilities.…

    • 3753 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    ritz carlton

    • 296 Words
    • 5 Pages

    Anderson Zuleta Medina Alexandre Cammarano Chris Angelos David Smith Scott Coons Executive Summary   There is a conflicting business strategy between Ritz-Carlton and Millennium Partners. Failure to resolve the issue could prematurely end the partnership. PEST ANALYSIS (ADAPTATION)  ECONOMIC POLITICAL • Stable Economy • Stable Political Scene • Upcoming Election • Tourism Industry • Unemployment Rate • DOW SOCIAL • Political Events • Leisure/Travel TECHNOLOGY • Y2K • Internet Dotcom boom • Moore’s Law PORTER’S 5 FORCES ANALYSIS  Threat of entry…

    • 296 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Case Study

    • 6047 Words
    • 25 Pages

    Few brands attain such a high standard of customer service as the luxury hotel, The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston, which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest room, fresh flowers throughout the hotel, and an entire staff dressed in formal white tie, black tie, or morning coat attire. In 1983, hotelier Horst Schulze and a four-person development team acquired the rights to the Ritz-Carlton name and created the Ritz-Carlton concept as it is known today: a company-wide concentration on both the personal and the functional side of service. The five-star hotel provides impeccable facilities but also takes customer service extremely seriously. Its credo is, “We are Ladies and Gentlemen serving Ladies and Gentlemen.” According to the company’s Web site, The Ritz-Carlton “pledge(s) to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.” The Ritz-Carlton fulfills this promise by providing impeccable training for its employees and executing its Three Steps of Service and 12 Service Values. The Three Steps of Service state that employees must use a warm and sincere greeting always using the guest’s name, anticipate and fulfill each guest’s needs, and give a warm good-bye again using the guest’s name. Every manager carries a laminated card with the 12 Service Values, which include bullets such as number 3: “I am empowered to create unique, memorable and personal experiences for our guests,” and number 10: “I am proud of my professional appearance, language and behavior.” Simon Cooper, the company…

    • 6047 Words
    • 25 Pages
    Powerful Essays
  • Better Essays

    Ritz Quality

    • 1303 Words
    • 6 Pages

    [Music playing] Female: Luxury, service, quality – these three words capture the essence of a stay at the Ritz-Carlton. Creating this atmosphere of refined elegance and relaxation may appear effortless to a guest, but every employee at any of the company’s 31 worldwide locations will tell you it takes a daily commitment to make the desired experience happen for each and every guest. The Ritz-Carlton hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service – [Crosstalk] Female: – personal service and facilities for our guests, who always – [Crosstalk] Male: Male: – who always enjoy a warm, relaxed, yet refined ambiance. The Ritz-Carlton experience enlivens the senses and instills – [Crosstalk] Female: – instills well-being and fulfills even – [Crosstalk] Male: Female: – and fulfills even the unexpressed wishes and needs of our guests. Winning the Malcolm Baldrige National Quality Award in 1992 represented a significant milestone in the company’s quest for quality achievement. Ralph Vick, general manager of the Phoenix Ritz-Carlton, participated in the 1992 application process. The preparation for the Malcolm Baldrige application was a fairly extensive one. It took us a few years to really figure out how we do this thing called total quality management. And I think one of the things that we identified very early on was certain processes that were common to all of our hotels. For the very first time in our industry we looked at how work got done. And through the process and process team management we were able to discover some significant for improving our processes…

    • 1303 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Ritz Carlton

    • 675 Words
    • 3 Pages

    Ritz Carlton has adopted a focus strategy to differentiate by offering high end services to an elite customer base. This allows the company to charge a premium for its services and provides greater brand recognition. Ritz Carlton's operations strategy is to proactively manage the quality of its services through TQM with a view toward achieving a high level of service excellence. The operations strategy supports the business strategy by proactively reducing service related problems before they are necessarily seen in financial results.…

    • 675 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    case study

    • 555 Words
    • 2 Pages

    In order to provide excellent customer service, employees need to complete training before they begin to work. There are many Ritz-Carlton basics which provide the guidance for employees. When each one of employees receive a complaint, employees need to solve the problem rapidly to make consumers satisfy and record the problem. It can make consumers feel important and be understood. Besides, employees need to smile and give a positive eye contact. Also, proper vocabulary like “good morning”, “my pleasure” are used toward guests and workmates (Sucher & Mcmanus 2005). Employees in Ritz-Carlton give warm greeting to the guests which make people to feel welcome. Furthermore, different individual guest preferences are recorded by employees for giving consumers the best service which make customers to feel important and to be comfortable (Sucher & Mcmanus 2005). Ritz- Carlton states that the most importance is to provide a satisfying and comfortable customer service (Mills, Rudd & Flanegin 2009).…

    • 555 Words
    • 2 Pages
    Satisfactory Essays