Describe the evolution of PR from its inception to today.
Public relations can represent the needs, interests and desires of the organizations various publics/stakeholders to management and then back from management to them, explaining the management’s perspectives. It opens a dialogue between an organization and the publics it affects. The study of public relations has generally been led by the United States and can be viewed through five states: The beginning of PR (1600-1799), Communicating/Initiating (1800-1899), Reacting/Responding (1900-1983), Planning/Preventing (1940-1979), and Professionalism (1980-present). In the beginning as the colonies of the New World expanded, so did the usage of early forms of public relations. Public relations were used to publicize and sell real estate in the new land. During the American Revolution public relations was developing quickly through the media. There were elite press events that became huge successes. Letter writing to the Federalist newspapers became popular during the Boston Tea Party. Controversial propaganda was becoming increasingly more effective through the media. During the nineteenth century there was a transition from using public relations for only political means, to an era when public relations was utilized to affect an assortment of political, social and economic issues. The first half of the nineteenth century, President Jackson used Amos Kendall to help communicate his political message through public image, writing speeches, conducting polls and actual strategy preparation. By the end of the century the role of public relations became more effective within political campaigns. Communication and messaging was initiated through the official campaign press bureau allowed for the public to be informed and taking public opinion polls prior to elections all over the nation. The Industrial Revolution brought larger, more powerful businesses that sold an increasing number of products to...
Please join StudyMode to read the full document