Events Industry an Introduction F35W

Topics: 2008 Summer Olympics, Summer Olympic Games, Olympic Games Pages: 2 (481 words) Published: January 3, 2015
Events Industry an Introduction – F35W 34
BLAIR SUTHERLAND EC1314775 2-12-2014
ASSESSMENT & OUTCOME 1

The purpose of this report is to provide a detailed insight on the events industry, as well as the ever-changing trends and components. It will also entail the history and characteristics of the largest global events, with special reference to the PESTEC factors of the 2008 Beijing Olympics.

This report was written for Katrina Pugh Events industry Lecturer. This report investigates the events industry and the findings will be presented in a report format. This report is part of my HND Events Management Course.

1- Definition of events- Give a full definition of the term ‘events’; giving one definition that incorporates an expert’s opinion. . (Also give your own definition of events and relate it to an event you know of or have been to)-

Donald Getz states “An event can be a planned social or public event organized by a group of people who share a common interest.”

In other words, it’s “An opportunity for leisure, social or cultural experiences outside of the normal range of choices or beyond everyday experience”.

2- Types of events and components-

A mega event means that it has a fixed number of a million, it’s a large-scale event aimed at a large global audience, London 2012 Olympics are a perfect example. Components of London 2012 are Primarily Online ticket sales as many spectators were from outside of the UK. The games would not have been possible without the huge help from volunteers coming from all over London, helping steward spectators & more. The Olympics is host to thousands of professional athletes from all over the world, all representing their home country in their chosen sport whether it be in the pool, track or field. The Olympics is often remembered for it’s breath taking opening and closing ceremonies, often attempting to break world records as well as attract as many big name celebrities as they...
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