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EMPLOYEE STRATEGY

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EMPLOYEE STRATEGY
Abstract
The strategic role of IKEA has evolved over the decades just as Human Resources Management has. As the company has transformed, executives have adopted solutions to support their processes to improve their production and to approach integrated and coherent employment environments. The strategies of Human Resources Management have influenced management in many companies such as IKEA by making them sources of competitive advantage.
The purpose of this paper is to provide a detailed description of the IKEA’s innovative Human Resources Management practices and its role in the European market. I will be focusing on the key positive initiatives and their evolution to achieve strategic objectives and goals of the company. This study also shows how IKEA human resource management approach focuses on the nurturing and developing staff as a means of achieving corporate aims has led to growth, success, and creativity of the company.

A key description of IKEA’s HR style of management is that a strategy for HRM is included largely in its corporate strategy. IKEA’s business strategy has evolved over a number of years through the development of creative and innovative designs at affordable costs. In 1955, IKEA created a bridge between itself and its competitors through the introduction of furniture that could be dismantled and packed into flat packages thus making it easier for buyers to carry and transport their furniture to their homes. IKEA has aligned it organization as a low cost producer of a standard “no frills” product. IKEA adopts cost leadership and also known to have differentiated it products. Many companies have different definitions for employment engagement; however, the most effective engagement will be embedded in the flexibility of approach most appropriate for each individual firm. For example, the company may consider a ‘best practice’ and then establish the likely result of this practice in its workplace. Engaged employees are

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