Ell Bistro Cafe
1.0 Executive Summary
The Ell’s café bistro is a full-service restaurant/cafe located in the Danga bay johor bahru . The restaurant features a full menu of moderately priced "comfort" food influenced by western and malay cooking traditions, but based upon time honored recipes from around the world. The cafe section of The Ell’s café bistro features a coffeehouse with a dessert bar, magazines, and space for live performers.
The Ell’s café bistro will be owned and operated by The Ell’s LLC, a JJH limited liability corporation managed by Ema Haryani Hassan, a resident of the Empowerment Zone. The members of the LLC are Hasyuri Hassan (80%) and the Historic District Development Corporation (20%).
This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability.
This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.
Highlights
1.1 Objectives
1. Sales approaching and surpassing RM 1.9 million by the end of the first year.
2. Targeting and maintaining a net profit of at least 14% by the second year.
3. To cultivate monthly sales to reach RM 167,000 by the end of the fourth month of operation, and RM 220,000 monthly by the end of the first year of operation.
1.2 Mission
The Ell’s café bistro concept is built upon the success stories of American many casual dining and coffeehouse venues. Located in the Danga bay Tower adjacent , The Ell’s café bistro will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. In time, The Ell’s café bistro will establish itself as a "destination" of choice to the many residents of the greater Johor bahru
The Ell’s café bistro is a full-service restaurant/cafe located in the Danga bay johor bahru . The restaurant features a full menu of moderately priced "comfort" food influenced by western and malay cooking traditions, but based upon time honored recipes from around the world. The cafe section of The Ell’s café bistro features a coffeehouse with a dessert bar, magazines, and space for live performers.
The Ell’s café bistro will be owned and operated by The Ell’s LLC, a JJH limited liability corporation managed by Ema Haryani Hassan, a resident of the Empowerment Zone. The members of the LLC are Hasyuri Hassan (80%) and the Historic District Development Corporation (20%).
This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability.
This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.
Highlights
1.1 Objectives
1. Sales approaching and surpassing RM 1.9 million by the end of the first year.
2. Targeting and maintaining a net profit of at least 14% by the second year.
3. To cultivate monthly sales to reach RM 167,000 by the end of the fourth month of operation, and RM 220,000 monthly by the end of the first year of operation.
1.2 Mission
The Ell’s café bistro concept is built upon the success stories of American many casual dining and coffeehouse venues. Located in the Danga bay Tower adjacent , The Ell’s café bistro will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. In time, The Ell’s café bistro will establish itself as a "destination" of choice to the many residents of the greater Johor bahru