E-Commerce Strategy and Global EC
Upon completion of this chapter, you will be able to:
1. Describe the strategic planning process.
2. Understand how e-commerce impacts the strategic planning process.
3. Understand how EC applications are formulated, justified, and prioritized.
4. Describe strategy implementation and assessment, including the use of metrics.
5. Understand the causes of EC failures and lessons for success.
6. Evaluate the issues involved in global EC.
7. Analyze the impact of EC on small businesses.
Lonely Planet Travels from Place to Space
15.1 Organizational Strategy: Concepts and Overview
15.2 EC Strategy: Concepts and Overview
15.3 E-Strategy Initiation
15.4 E-Strategy Formulation
15.5 E-Strategy Implementation 6. E-Strategy and Project Assessment 7. Keys to EC Success
15.8 Going Global
15.9 EC in Small- and Medium-Sized Enterprises
Real-World Case: IBM’s E-Business Strategy
Answers to Pause/Break Section Review Questions
Section 15.1 Review Questions 1. What is strategy? What is e-commerce strategy?
A strategy is a broad-based formula for how a business is going to compete, what its goal should be, and what plans and policies will be needed to carry out those goals. The elements of a strategy include forecasting, resource allocation, core competency, environmental analysis, company analysis, and business planning.
2. Which is more important, a plan or a planning process? Why?
Student answers will vary. It can be argued that a process is more important because it can lead to a plan and revisions.
3. Describe the four phases of strategic planning.
The four phases include strategy initiation, strategy formulation, strategy implementation, and strategy assessment.
4. Why is a cyclic approach to strategic planning required?