Electronic Commerce

Topics: Marketing, Electronic commerce / Pages: 4 (1051 words) / Published: Mar 24th, 2015
Electronic Commerce
Tabitha Downs
Writing Assignment #2
Editorial Review
Due Date: Monday, Mar. 27, 2015

Abstract

Electronic commerce that is accelerated and enhanced by information technology, the internet (Hagg). Electronic commerce is what allows businesses and consumers to form relationships and communicate with today’s technologies. There are a total of nine electronic commerce’s but today I will only be going over the three most popular. Business to business, business to consumer, and consumer to consumer. Although very different each model will overlap in same way with another.

Electronic Commerce
Business to business electronic commerce is when a business sells products and services to customers who are primarily other businesses (Hagg). Business to business is actually the largest business in the electronic world right now. Business to business is when companies purchase components and raw materials to make their own product. An example of this would be when Reese’s sells mini pieces to Pillsbury for their deluxe peanut butter cookies that you buy from your local grocery store; it is a manufacture buying from a manufacture. Businesses are maximizing the electronic commerce by creating business to business electronic market places. These market places are where manufactures and companies can network online to help keep their inventory regulated, and network with new companies and establish relationships, which can help generate new bids and keep the cost of the overall product down. Business to business electronic commerce helps enable data exchange and reduces cycle time in businesses (Khurana). Business to consumer electronic commerce is when a business sells products and services to an individual person using the internet (Hagg). If you have ever bought anything from EBay, bought and downloaded a book from Barnes and Noble, or ordered a movie from OnDemand, you’ve



References: Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin. Khurana, A. (n.d.). Business to Business (B2B) Ecommerce: Overview. Retrieved February 27, 2015, from http://ecommerce.about.com/od/eCommerce-Trends-and-Issues/a/Business-To-Business-Ecommerce.htm Swarthout, D. (n.d.). Consumer-to-Consumer (C2C) e-Commerce. Retrieved February 27, 2015, from http://education-portal.com/academy/lesson/consumer-to-consumer-c2c-e-commerce-definition-business-model-examples.html Tatum, M., & Harris, B. (n.d.). Retrieved February 27, 2015, from http://www.wisegeek.com/what-is-business-to-consumer-e-commerce.htm

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