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Topics: Culture, New Zealand, Communication, Australia, Asia, Intercultural communication / Pages: 6 (1354 words) / Published: Jun 19th, 2014
Presentation Topic for Week 10
The case study “Asia becomes more important for Kiwi trade” in your reading from Crossman, J, Bordia, S & Mills C 2011 Business Communication For The Global Age, McGraw-Hill, Australia. Chapter 3. While this is a New Zealand case study it can be thought of in an Australian context. There are questions at the end of the case study to help guide the content of your presentation.
Suggest ways Australian companies can improve intercultural communication with Asian countries
Global business professionals require skills in intercultural communication or cross-cultural communication, because they typically exchange information with people from all over the world (Duggan, 2010). Without knowledge of other cultures, people tend to make embarrassing mistakes when conducting international business. These errors confuse and offend business partners and make effective communication difficult. It is extremely important that Australian organisations doing business with Asian countries develop skills and techniques to improve their intercultural communication. This is because culture strongly affects contexts like trade, foreign investment, and international investment (Crossman, Bordia & Mills, 2011). By improving intercultural communication, Australian and Asian organisations can better understand each other when doing business.
Ting-Toomey suggests that, in order to develop skills and build competent interaction capacities, individuals need to be “mindful” of intercultural differences and avoid being judgemental about unfamiliar behaviour (Ting-Toomey, 2007). One strategy that can improve intercultural communication is for organisations to deliver formal training for employees in cross-cultural communication in order to assist with the management of emotional frustrations and the interaction struggles that are due to cultural group membership differences (Crossman, Bordia & Mills, 2011). Effective intercultural communication training should

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