Does Sex Sell?
Whether they are on TV, radio, or in a magazine, there is no way that you can escape advertisements. They all have their target audience who they have specifically designed the ad for. This is a multi billion dollar industry and advertisers study many ways that they can attract people's attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. Evan Williams, a company who sells whiskey, released a print ad of a young woman dressed in her Sunday best on one side of the advertisement saying "the longer you wait". On the other side they have a picture of the same woman as an adult dressed in a sexual manner saying "the better it gets". In the middle of the ad is a bottle of their whiskey and next to that it says "aged seven years". An analysis of the Evan Williams advertisement will include the appeals of ethos, logos, and pathos.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors, drawing your attention there, as well as the bottle of whiskey which is right in the middle of the page. One way to try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. On the side of that picture they show the same girl who now has become a woman, and is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is to drink Evan Williams Kentucky straight bourbon whiskey.
I feel that this advertisement is not very ethical at all. They send the message that if you do not wear sexy clothes and try and act sexy then you are not good enough. The logic behind the advertisement is almost in all essence, sexual. They are using a woman who is very attractive with bright colors standing...
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