Sexual Objectification In Advertising

Today’s society uses much more sexual advertisement then years in the past. They portray young women and men as objects, as they try to vigorously force a product down a person’s throat, by trying to sexually please them or conform to their social norms. However many people that watch these advertisements go buy the product, because there is images of sexually appeasing men and women. In this paper I will summarize the effects that advertising agencies have on people, as well covering the dehumanization of the people modeling and whether the agencies are actually selling their product or there conformity for sex. Advertisements are selling the thought that when you buy their product the lovely male or female comes with the product. The advertisement
Sexual objectification occurs in most ads today. Many ads focus on attractive people and how their body can lure viewers in to buy their product, advertisers use this person’s body as an attractive object rather than a person to be respected, for example women are objectified in ads by being taken advantage of, as well as being represented as a product not a person. Many ads feature women covering parts of their body or for instance laying on a couch with sexual slurs surrounding them. Companies are trying to attract men to their product by sexually pleasing them, thus dehumanizing women and degrading them. By broadcasting them nude in many different ways. De humanization is represented in the “sex sells” ad by telling us that some women sell their body for sex, thus dehumanizing women and giving some a stereotype of being easy and it being socially accepted to do
It puts the idea of prostitution into a women’s head if there is no way for her or a man to make money, they could use sex to sell. As well as molding the future children of today’s society for it to be ok to sell your body for money, and conforming them to the idea that women who are pretty and socially accepted have to be skinny and not afraid to earn money for the lust of others. The advertisements will frame a picture of Men and women in the young generations head, that they will start to be idolized by children, the idolizations of a prefect man or women will blur the mind of a child, not knowing whether selling your body or stripping would be socially acceptable and creating a thought in their mind that to be perfect they must act, dress, and look like the women and men off the ad so others will want them or be attracted to them as much as people are to those explicated ads. Media and television as well play a role in adding to the advertisement agencies messages and serotypes to women and men that in order to succeed to be respected and idolized you must up hold the image of those being displayed on television or advertisement. Media has profound effects of the social identity of young people today. However understanding how a child’s “identity” is conformed you must take into effect how the media is