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Distinction and Differentiation Perception Through Communication the Definition of Design

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Distinction and Differentiation Perception Through Communication the Definition of Design
Distinction and Differentiation

Perception through Communication

The Definition of Design

Design in any context can be looked upon in a number of different ways. It is seen as a form of communication through visuals. It is dependant on the here and now and the knowledge behind the viewer at any given point. There can be a multitude of meanings to any design coherent with the elements and principles explored and executed within the work. Within the readings from Stroud, Bourdieu, and Johnson, an insight is provided into the art of design and aspects are brought together to convey the concept; Stroud for the wavering of opinion and experience from a subjective sense, Bourdieu further cements this theory of difference through taste and Johnson reiterates the variance between opinions of the same notion. To further demonstrate the variance which occurs when exploring the definition of design, two artists’ works, Charles Nuttell and Tom Roberts depiction of The Opening of the Commonwealth Parliament are looked upon for insight.

If the particular definition of dialogue; an exchange of ideas or opinions, is looked at and applied to the notion of design, the communication factor within design can be realised. Design is a communication between the maker or artist and the viewer. One is entitled to ones own opinions based on the way the design is portrayed to a particular viewer. This is why in many instances within the design world there are a multitude of answers and expressiveness applied to any one design.

To differentiate connotation of what may be deciphered from a design; the elements and principles are brought into play to convey a sense of understanding. Firstly the elements and principles need to be laid out. The elements consist of; line, the graphic unifier; shape, the perceivable area; space, the illusion of depth; value, the relative light and darkness; colour, the colour theory; and texture, the surface quality - actual or simulated. The



Bibliography: Stroud, S. R. 2008 Excerpt from ‘John Dewey and the question of artful communication’, Philosophy and Rhetoric, Vol. 41, No. 2, The Pennsylvania State University, University Park PA.

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