Direct Selling
International Journal of Advancements in Research & Technology, Volume 1, Issue 4, September-2012 ISSN 2278-7763
1
A Study On Direct Selling Through Multi Level Marketing
F. MARY MERLIN
Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, India. Email: mary.fmerlin@gmail.com
ABSTRACT
Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited sales force is referred to as the participants who can provide multiple levels of compensation. A person 's job would be to recruit others to sell their product, and in return, receive a percentage of their sales. The next person 's job then is to recruit people even more so below them, and receive a percentage of their sales. Other terms for Multi-level marketing include network marketing and referral marketing. Commonly, the salespeople are expected to sell products directly to consumers by means of relationship through referrals marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling Keywords : Multi-Level Marketing, Direct Selling, Traditional Marketing.
1 INTRODUCTION
Direct selling is marketing and transaction of consumer goods directly to the consumer; it does not depend on direct mail, product advertising or fixed retail outlets. Self-governing sales people call on consumers, mainly in their homes, to show and often to prove the products and to obtain orders. The goods are then supplied by the company either directly to the consumer or through the sales person who obtained the order. Direct selling is suited to High-quality household and personal products which can be conveniently distributed by selfgoverning sales people. It is a method of marketing which is particularly suited to products that benefit from detailed explanation or demonstration or even being tried out by the customer. It is a
1
A Study On Direct Selling Through Multi Level Marketing
F. MARY MERLIN
Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, India. Email: mary.fmerlin@gmail.com
ABSTRACT
Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited sales force is referred to as the participants who can provide multiple levels of compensation. A person 's job would be to recruit others to sell their product, and in return, receive a percentage of their sales. The next person 's job then is to recruit people even more so below them, and receive a percentage of their sales. Other terms for Multi-level marketing include network marketing and referral marketing. Commonly, the salespeople are expected to sell products directly to consumers by means of relationship through referrals marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling Keywords : Multi-Level Marketing, Direct Selling, Traditional Marketing.
1 INTRODUCTION
Direct selling is marketing and transaction of consumer goods directly to the consumer; it does not depend on direct mail, product advertising or fixed retail outlets. Self-governing sales people call on consumers, mainly in their homes, to show and often to prove the products and to obtain orders. The goods are then supplied by the company either directly to the consumer or through the sales person who obtained the order. Direct selling is suited to High-quality household and personal products which can be conveniently distributed by selfgoverning sales people. It is a method of marketing which is particularly suited to products that benefit from detailed explanation or demonstration or even being tried out by the customer. It is a
References: [1]http://www.ashgate.com/pdf/SamplePages/Hard_Sell_Intro. pdf [2]http://www.directselling411.com/about-directselling/history-of-direct-selling/ [3]http://en.wikipedia.org/wiki/Referral_marketing [4]http://www.fridayfirm.com/client-services/225-franchiseand-direct-selling [5] http://www.440group.com/differents.htm [6] http://www.emarketingblog.com/direct-email-marketingvs-traditional-marketing/ [7]http://en.wikipedia.org/wiki/List_of_multilevel_marketing_companies [8]http://www.dsef.org/wpcontent/uploads/2012/01/Research_note_A_study_of_direct_sel ling_perceptions_in_Austr.pdf 6 CONCLUSIONS Direct Selling is a universal concept in the 21st century where the common man can make use of products for daily needs by directly purchasing from the manufacturers. This type of selling not only helps the common man to cut costs that’s been normally spent indirectly for middlemen and advertisements Copyright © 2012 SciResPub. IJOART