Mkt 421 Marketing Tactics Research Paper
Marketing � PAGE �1�
Marketing Tactics
Marketing Tactics
MKT/421 - Marketing
17 June 2006
�
Contents
Contents 2
Title - Marketing Tactics 3
Product 3
Place 4
Promotion 4
Price 5
Summary 5
Reference 6
Marketing Tactics
How does one decide what needs to go in a marketing plan? Where does one start? One has to know what makes up marketing. There is marketing tactics and marketing strategy. Strategy is where a firm tries to find ways to motivate, communicate with, and sell to a target market and tactics is the actual ways the strategy is executed. Therefore, the best place to start when setting up a marketing plan is the tactical approach.
Marketing tactics has four elements which are product, price, promotion, and place. These …show more content…
This is done to either acquire new customers or merely to maintain current customers. Marketers can tell potential customers about their product directly by using the internet, video conferencing, or though direct communication. One of the direct promotional methods deployed by the Army is the use of recruiters that go to schools, college campuses, and events. There are other ways to reach large audiences. Mass selling involves the use of advertising or publicity to tell customers of their product. Marketers promote products through sales promotions such as coupons, samples, or novelties. An example of this would be a novelty promotional item such as the Swiss Army …show more content…
The consumer will not take the product seriously if it is too low as well as over pricing will drive customers away. If a potential customer finds the price unacceptable then all the planning effort is wasted (McCarthy, E.J., & Perrault, W.D., 2004). There are several pricing strategies to consider when setting the price. One should consider whether one is trying to gain market share, product uniqueness, geographical location, or economies (Marketing Teacher, 2000). Observation dictates that Army does less advertising on television when the Army is meeting its ' recruitment quotas. That usually occurs when there is a recession and jobs are not plentiful. What they have to offer during these periods of time as incentives are usually less then when the economy is doing well and they can not meet their quotas. The economy is a big piece to consider when setting prices for products and services.
Summary
The four elements of the marketing tactics are all equally important when developing a marketing plan. The four P 's: product, price, promotion, place seek to inform, satisfy, reach, and place value on the product or service that will meet the customers needs. All four are needed in a marketing mix. The mix can be altered by varying the degrees of the mix, but
Marketing Tactics
Marketing Tactics
MKT/421 - Marketing
17 June 2006
�
Contents
Contents 2
Title - Marketing Tactics 3
Product 3
Place 4
Promotion 4
Price 5
Summary 5
Reference 6
Marketing Tactics
How does one decide what needs to go in a marketing plan? Where does one start? One has to know what makes up marketing. There is marketing tactics and marketing strategy. Strategy is where a firm tries to find ways to motivate, communicate with, and sell to a target market and tactics is the actual ways the strategy is executed. Therefore, the best place to start when setting up a marketing plan is the tactical approach.
Marketing tactics has four elements which are product, price, promotion, and place. These …show more content…
This is done to either acquire new customers or merely to maintain current customers. Marketers can tell potential customers about their product directly by using the internet, video conferencing, or though direct communication. One of the direct promotional methods deployed by the Army is the use of recruiters that go to schools, college campuses, and events. There are other ways to reach large audiences. Mass selling involves the use of advertising or publicity to tell customers of their product. Marketers promote products through sales promotions such as coupons, samples, or novelties. An example of this would be a novelty promotional item such as the Swiss Army …show more content…
The consumer will not take the product seriously if it is too low as well as over pricing will drive customers away. If a potential customer finds the price unacceptable then all the planning effort is wasted (McCarthy, E.J., & Perrault, W.D., 2004). There are several pricing strategies to consider when setting the price. One should consider whether one is trying to gain market share, product uniqueness, geographical location, or economies (Marketing Teacher, 2000). Observation dictates that Army does less advertising on television when the Army is meeting its ' recruitment quotas. That usually occurs when there is a recession and jobs are not plentiful. What they have to offer during these periods of time as incentives are usually less then when the economy is doing well and they can not meet their quotas. The economy is a big piece to consider when setting prices for products and services.
Summary
The four elements of the marketing tactics are all equally important when developing a marketing plan. The four P 's: product, price, promotion, place seek to inform, satisfy, reach, and place value on the product or service that will meet the customers needs. All four are needed in a marketing mix. The mix can be altered by varying the degrees of the mix, but