American Intercontinental University
Unit 3 Individual Project
MKTG 205 – September 11, 2011
I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. I will analyze my target market's needs. Explain what I know about my target market and what they want from a channel of distribution.
This is an Overview of Distribution Channels, and our target market’s needs in distribution channels.
Overview of Distribution Channels
Direct channels to market are typically your sales force. Direct channels to market include any route to market that you control and finance directly. The direct channel is typically more capital intensive to establish and you typically achieve a far greater level of control over this channel than you do the indirect channel. In indirect distribution an intermediary is involved between the manufacturer and the buyer. That intermediary is responsible solely for the distribution of goods on the behalf of the company. Analyze Target Market’s Needs in Distribution Channels
Our target market will need a security service that will fulfill their requirements that fit their needs. The market will be high profile property or persons. They will need the direct channel. By using the direct approach the clients will get catalogs, websites, talk directly to sales personal. When it comes to security you will want to see firsthand what kind of service you are getting. And with this kind of service and the clientele, a simple T.V. ad will not do. Determine Channel Members with Explanation
The channel member that we will use will be direct: catalog, telephone, sales force, etc. in the world of security you do not want everyone to know how you do business. You only want those you service know how and when things get done. If everyone knew then there would be...
References: Triple Canopy Secure Success
Marketing: Kerin, Hartley, Rudelius
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