Digital Music Industry
I. Introduction Many people are still perplexed how ‘you are my love’ (a very popular song on the internet in China) has become popular, which is also considered cheesy from the view point of some mainstream recording industries and organizations. According to Zhang, CEO of the Idol Entertainment Ltd, ‘this represents neither a retrogression of society, nor a down step in terms of culture. It is normally a reflection of the current music market, which is to satisfy the consumers’ demands fundamentally.’ In fact, music online is currently receiving both profit and widespread acclaim, drawing lines with recording industry and traditional music profit modal (Zhang, 2006).
This report aims to give knowledge about several evolutions that have been created in the digital music industry in China, and additionally, to consider some feasible steps to enhance this industry. In order to complete it, several evolution in China’s digital music industry, such as, the wave of TV competition, the change in the scope consumer, and so on, will be mentioned, and dependable steps will be explained.
II. Brief introduction of digital music industry It is too difficult to find out the exact time and place the music first appeared in humans. In brief, it can be sure that music has been influencing people for thousand years. According to electronic technologies, people have been being to keep music on records since 200 years ago (Huang, 2007). In 1877, Thomas Edison invented sound retention technology which can capture songs. Soon afterwards, the gramophone was created, which support people to save music. In 1987, MPEG Audio Layer 3 (MP3) was first invented, which has ability to satisfy more storage and lead us to a new generation of music called digital music (Huang, 2007).
Over the 5-year time, from 2005 to 2010, the Chinese music industry has faced its huge challenges because of the advanced internet connection (Kennedy, 2010). Comparing with traditional modals,
This report aims to give knowledge about several evolutions that have been created in the digital music industry in China, and additionally, to consider some feasible steps to enhance this industry. In order to complete it, several evolution in China’s digital music industry, such as, the wave of TV competition, the change in the scope consumer, and so on, will be mentioned, and dependable steps will be explained.
II. Brief introduction of digital music industry It is too difficult to find out the exact time and place the music first appeared in humans. In brief, it can be sure that music has been influencing people for thousand years. According to electronic technologies, people have been being to keep music on records since 200 years ago (Huang, 2007). In 1877, Thomas Edison invented sound retention technology which can capture songs. Soon afterwards, the gramophone was created, which support people to save music. In 1987, MPEG Audio Layer 3 (MP3) was first invented, which has ability to satisfy more storage and lead us to a new generation of music called digital music (Huang, 2007).
Over the 5-year time, from 2005 to 2010, the Chinese music industry has faced its huge challenges because of the advanced internet connection (Kennedy, 2010). Comparing with traditional modals,