Objective
All businesses have aims they want to achieve. These are long-term plans, probably over the next three to five years. Businesses will probably want to focus on one or more of the following areas this includes:
• Profit and Profit maximisation are privately owned businesses that aim to make profit, when some want to achieve maximum profit.
• Survival is when a business is having a hard time making profit they will try and survive till a better time to come.
• Break-even is covering the costs of making the product and running the business, but no more.
• Growth is were a business plan to sell more products as a business to grow as a business. • Market share is the share of customers that buy from a certain supplier, of purchase a specific product or service.
• Service provision is the act of performing a task for a business or person that wants or requires it in exchange for acceptable compensation.
Objectives are more specific than aims. They are set over the short to medium term.
Objectives are necessary because aims, are too general and may be quite overwhelming.
Your aim may be to go to university, run your own business or bean accountant one day.
Each business sets smart objectives to help them to maintain there business this include:
• Specific – Target a specific area for improvement.
• Measurable – Quantify or at least suggest and indicator of progress.
• Achievable – Specify who will do it.
• Realistic – State what results can realistically be achieved, given available resources.
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Aims & Objective Purposes
It is not always possible to meet aims and objectives. Businesses will want to know why they have failed and then take action to correct this as soon as possible. A business may not meet its aims and objectives for several reasons. Many of them relate to the type of external changes mentioned earlier in the PowerPoint. Businesses often try to forecast these changes in advance by doing a PEST analysis. • Political –