DESCRIPTIVE RESEARCH DESIGN:
SURVEY & OBSERVATION
Under Guidance Of- Roll No- 31 to 40 (SD-1)
Prof. Maninder Singh Neha Mittal
Introduction To Research Design
Introduction To Descriptive Research Design
Descriptive Research Design
Advantages & Disadvantages Of Descriptive Research Design
Data Collection Methods: Survey & Observation
Classification & consideration Of Survey Method
Criteria for Evaluating Survey Methods
Observational Research Methods
Classification of Observation Methods
RESEARCH DESIGN is a set of advanced decisions that make up the master plan specifying the methods and procedures for collecting and analyzing the needed information.
Although every problem and research objective may be unique there are enough similarities that allow us to make some decisions in advance about the best plan to resolve the problem.
There are basic marketing research designs that can be successfully matched to given problems and research objectives, and they serve the researcher much like the blueprint serves the builder.
Before examining types of research designs it is important to be clear about the role and purpose of research design. We need to understand what research design is and what it is not. We need to know where design it into the whole research process from framing a question to finally analysing and reporting data.
Three traditional categories:
The choice of the most appropriate design depends largely on the objectives of the research and how much is known about the problem and research objectives.
DESCRIPTIVE RESEARCH DESIGN is a scientific method which involves observing and describing the behaviour of a subject without influencing it in any way.
Many scientific disciplines, especially social science and psychology, use this method to obtain a general overview of the subject. Some subjects cannot be observed in any other way; for example, a social case study of an individual subject is a descriptive research design and allows observation without affecting normal behaviour.
It is also useful where it is not possible to test and measure the large number of samples needed for more quantitative types of experimentation.
These types of experiments are often used by anthropologists, psychologists and social scientists to observe natural behaviours without affecting them in any way. It is also used by market researchers to judge the habits of customers, or by companies wishing to judge the morale of staff.
The results from a descriptive research can in no way be used as a definitive answer or to disprove a hypothesis but, if the limitations are understood, they can still be a useful tool in many areas of scientific research.
Can involve collecting quantitative information
Can describe categories of qualitative information such as patterns of interaction when using technology in the classroom.
Does not fit neatly into either category
Involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data.
Uses description as a tool to organize data into patterns that emerge during analysis.
Often uses visual aids such as graphs and charts to aid the reader
Refers to the nature of the research question
The design of the research
The way that data will be analyzed for the topic that will be researched
The type of research question will determine whether descriptive research approach is appropriate to use
The subject is being observed in a completely natural and unchanged natural environment. A good example of this would be an anthropologist who wanted to study a tribe without affecting their...
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