Descriptive Research Design

REPORT
ON
DESCRIPTIVE RESEARCH DESIGN:
SURVEY & OBSERVATION

Submitted By- Under Guidance Of-
Roll No- 31 to 40 (SD-1) Prof. Maninder Singh
Neha Mittal
Neha Vij
Pooja Rehani
Priyank Agrawal

 Introduction To Research Design
 Introduction To Descriptive Research Design
 Descriptive Research Design
 Advantages & Disadvantages Of Descriptive Research Design
 Data Collection Methods: Survey & Observation
 Classification & consideration Of Survey Method
 Criteria for Evaluating Survey Methods
 Observational Research Methods
 Classification of Observation Methods

RESEARCH DESIGN is a set of advanced decisions that make up the master plan specifying the methods and procedures for collecting and analyzing the needed information. Although every problem and research objective may be unique there are enough similarities that allow us to make some decisions in advance about the best plan to resolve the problem. There are basic marketing research designs that can be successfully matched to given problems and research objectives, and they serve the researcher much like the blueprint serves the builder. Before examining types of research designs it is important to be clear about the role and purpose of research design. We need to understand what research design is and what it is not. We need to know where design it into the whole research process from framing a question to finally analysing and reporting data. Three traditional categories:
 Exploratory
 Descriptive
 Causal The choice of the most appropriate design depends largely on the objectives of the research and how much is known about the problem and research objectives.

DESCRIPTIVE RESEARCH DESIGN is a scientific method which involves observing and describing the behaviour of a subject