Mt351 Unit 3 Assignment
Page One
Unit 3, assignment
Jason Martinez
MT355-01, Marketing Research
Professor: Theodore Alex
Kaplan University
June 2, 2015
Page Two
Declining Sales When a business begins to suspect that their sales are declining it is a good idea to start a marketing campaign to research the problem and ultimately develop a solution. Declining sales is sometimes an unanticipated change that must be approached in a reactive way. It is most important to identify the problem clearly right from the beginning so that marketing efforts and money are not wasted, it is also important to identify the right research design to use to tackle the problem (Brown, 2014). In the situation of declining sales there are three types of research designs to consider. Exploratory research is the best place to a marketing campaign and especially when little is known about the root cause of the problem. Exploratory research is not designed to find an immediate answer to a problem but instead should be used to gain insight into the problem and develop ideas as in how to approach further research (Brown, 2014). …show more content…
Descriptive research is a method used to collect data and gather more information. This information can describe what is happening in great detail. Descriptive research will help in finding what and how things are the way they are and not as much as to why (Rick Penwarden, 2014). With the descriptive research done one can move on to causal research. Causal research could also be referred to as conclusive research. This method of research design will be used
Unit 3, assignment
Jason Martinez
MT355-01, Marketing Research
Professor: Theodore Alex
Kaplan University
June 2, 2015
Page Two
Declining Sales When a business begins to suspect that their sales are declining it is a good idea to start a marketing campaign to research the problem and ultimately develop a solution. Declining sales is sometimes an unanticipated change that must be approached in a reactive way. It is most important to identify the problem clearly right from the beginning so that marketing efforts and money are not wasted, it is also important to identify the right research design to use to tackle the problem (Brown, 2014). In the situation of declining sales there are three types of research designs to consider. Exploratory research is the best place to a marketing campaign and especially when little is known about the root cause of the problem. Exploratory research is not designed to find an immediate answer to a problem but instead should be used to gain insight into the problem and develop ideas as in how to approach further research (Brown, 2014). …show more content…
Descriptive research is a method used to collect data and gather more information. This information can describe what is happening in great detail. Descriptive research will help in finding what and how things are the way they are and not as much as to why (Rick Penwarden, 2014). With the descriptive research done one can move on to causal research. Causal research could also be referred to as conclusive research. This method of research design will be used