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Business Decision Making FINAL

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Business Decision Making FINAL
Table of Contents
Task # 1.1: 4
Introduction: 4
Research 4
Data collection objective: 5
Task 1.2: 6
Survey methodologies: 6
Sampling frame used: 7
Task # 1.3: 7
Questionnaire: 7
Task # 2.1 & 2.2: 8
Data analysis: 8
Task # 2.3: 11
Measures of dispersion: 11
Task # 2.4: 12
Quartile, percentile and correlation coefficient calculation: 12
Task # 3.1: 14
Task # 3.2: 16
Task # 3.3: 17
Task # 3.4: 18
Formal business report 18
Task # 4.1: 18
Information processing tools: 18
Task # 4.2: 20
Task # 4.3: 22
Financial tools: 22
Reference: 23

Task # 1.1:
Introduction:
Dunkin' Donuts restaurant is one of the world’s largest companies in fast food industry, which deals in wide range of hot, iced and cold beverages, baked goods, sandwiches and soft drinks etc. it was founded in 1950 and now operating in more than 33 countries with good quality of food at affordable price. It gains customer loyalty just because of efficiency and effectiveness of management, good communication and quality of food. It has high turnover rate and comes in list of top five restaurants globally.

Research defined as that approach which attempted to solve the specific problem or to make sure validity of elucidation. Research process is that process which shows the steps necessary required to make research; shown through following diagram:

Define research problem / Questionnaire:
In this step first of all we write the purpose of research. Is it made to know more about the market or product or to find the solution of a question?
All those problems, complications and Questionnaire about which we want to know more are defined in a proper and professional manner.

Research proposal:
Research proposal describes what managers expect if they will made research on specific issue. It indicates the satisfaction level, motivation, performance quality, and development of business. Research design:
Research design is that step in which plan is made by using techniques to start work on research. There are

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