Customer Relations Research Paper

Topics: Bridgewater State College, Bridgewater, Massachusetts, Marketing Pages: 21 (6975 words) Published: April 13, 2013
Old Colony YMCA: East Bridgewater Branch
Research Project

Samantha Smith
Comm. 492
Professor Shin
December 12, 2012

The Old Colony YMCA is a charitable, non-profit Association committed to the development of strong a spirit, mind, and body, guided by Judeo-Christian principles, to enrich the quality of life for everyone in all communities. Since 1887, the YMCA’s Mission has been to assist all people in developing to their fullest potential and to respond to ever-changing community needs with a focus on youth development, healthy living, and social responsibility. For nearly 160 years, this non-profit organization has strengthened youth and families by making them feel part of a community that is genuinely concerned with their well-being. From offering youth sports programs at a reasonable rate to providing strength training to cancer patients, the YMCA is built through their relationships with their members.

Along with five other branches, the East Bridgewater YMCA makes up the Old Colony division of YMCA’s across America. According to their 2012 annual report, “We know that over the past 125 years, the Y has truly served as a “safety net” for children, adults, and families seeking a place to get healthy, test their abilities, improve their lives, and have a safe place to simply belong. We are reaching more people than ever, finishing the fiscal year with more than 34,000 members and reaching a new high of 1,058,135 visits! The Y is, and always has been, about people helping people. Thanks to the generous contributions of the community and the leadership of our dedicated campaign volunteers, the Y’s annual fund campaign combined with special events raised a total of $958,990! When people give to the annual fund, this money is used to ensure that the Y is available for EVERY child or family who needs Y services and programs. Therefore, our donors are investing in people – an investment that when combined with others, serves to strengthen the foundations of our community, and that will pay dividends for many years to come.”

Through generous donations, sponsors and fundraising opportunities, the East Bridgewater branch, a part of the Old Colony association, has been able to provide memberships for even those dealing with financial struggle. The organization has been able to provide discounted rates on programs that help build strong family relationships and promote health and wellness to the town of East Bridgewater and surrounding towns. Since 2011, the East Bridgewater YMCA has grown from 3,295 membership units to 3,591, which is an additional 296 memberships. Many of these memberships are what the YMCA calls general memberships which only include one person; however, many are also family memberships which include two adults and any children under the age of 22 in the same household. As of November 2012, the YMCA provides their services to over 8,000 people. This staggering number allows the YMCA to continue to receive funding to provide wellness and personal growth to thousands throughout East Bridgewater and surrounding communities.

YMCA Strong Kids is the YMCA’s annual fundraising campaign focused on raising much needed resources to support proven YMCA programs that give kids the opportunities they need to live healthier, happier lives now, but also to grow into productive adults. The East Bridgewater Branch utilizes donations from members and organizations to not only support youth development but also to help families in need pay for memberships, program and camp scholarships.

Camp Satucket, a children’s camp located at the East Bridgewater Branch, is an enormous strength for the YMCA. The camp provides quality traditional day camping experiences that aim to help children grow in spirit, mind and body. All programs are designed to teach the four core values of Caring, Honesty, Respect and Responsibility. Children are welcome to spend as many as four two-week...

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