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Culture Value of Film Theory

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Culture Value of Film Theory
Reflections on The Cultural Value of Film

Statistics can be used to show that Britain’s film industry is now the third biggest in the world and a prime destination for inward investment. This success story was heralded by James Purnell, new Minister for the Creative Industries, in a speech to the Institute of Public Policy Research in June this year.[1] But what is the relation of this economic success to the vibrancy and breadth of our film culture?

A further look at the statistics provided by the UK Film Council for 2004 shows that last year domestic production fell from 44 films to 27, where domestic is taken to be films made by a UK production company shot wholly or partly in the UK. In 1997, the year when the government set up the Department of Culture, Media and Sport, UK production had been at a record high, and 84 domestic productions were registered.
In terms of what UK audiences could see in 2004, beyond American features and American co-productions, the rest of the world share of the market in UK and Ireland was just 2.7%, a figure which betrays the failure of film policy to encourage interest and understanding in the stories of what goes on beyond our shores.
Last year also saw the consolidation of companies operating in the exhibition sector and a series of momentous deals which changed the landscape of UK exhibition. In August 2004, Terra Firma acquired both the Odeon and UCI cinema circuits for a total of 580 million pounds, acquiring a 35% share of the market. Then in December Cineworld UK, controlled by the Blackstone Group, a huge private investment firm, took over UGC’s cinema operations in the UK and the control of 408 screens in 42 cinemas. Up until the takeover, UGC had demonstrated the best record for the range of films exhibited by a multiplex chain.
As a result of the mergers the property and management of our cinemas is now largely in the hands of venture capitalists with no commitment to exhibition strategies beyond the

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