Csr of Kfc
Looking at the graph above we can see that Yum! Brands, the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day, KFC has become the world most popular chicken fast food franchise. (1)
However, over the past decade, KFC’s suppliers have been caught several time violating animal rights by PETA (People for the Ethical Treatment of Animals), the world’s largest animal rights organization. KFC claims that all their suppliers are very well monitored and often inspected by the government; however PETA undercover investigations have proved otherwise. In 2007, 2 videos secretly recorded workers extremely violated animal rights in these slaughterhouses, showing some disturbing scenes. Although you may argue that KFC does not responsibility for the cruelty in the slaughterhouses, it has violates its own code of conduct, which will be discussed later in this report. Besides, since KFC buys raw meat from these suppliers, they are partly support these slaughterhouses so it is also a part of their responsibility. The main purpose of this report is to show several violations which were caught by PETA investigation in 2007 and the possible solutions for this particular scandal.
The investigation takes place in Tyson’s Georgia and Tennessee factories, one of KFC’s major suppliers. Within only 9 days of the investigation, many workers have been caught on videos abusing chickens. One of the most serious acts is workers urinating in the belts that transform birds to different areas in the slaughterhouse (2). And that is not the only thing they did. Chickens are thrown from a far distance to the conveyor belt. The workers at these slaughterhouses somehow found it an entertaining thing to do so the abuse was repeated again and