The purpose of this report was to examine the implications on employees motivations used at Costco Wholesale Corporation. Research for this report included a review of current literatures on web-based tuition and Costco’s annual report, as well as other sources from electronic newspapers. The major findings indicate that while there is a need for some monetary rewards, and compensation, employee empowerment, leadership, and learning development should be seen as a way of enhancing employees motivation, and raising employee loyalty. While it is clear that employee needs are vary, and different from each employee’ condition, this report recommends that Costco Wholesale Corporation continue to develop and implement its learning,…
If we do these four things throughout our organization, then we will realize our ultimate goal, which is to reward our shareholders."…
Clark, K. (2001). Two Strategies, One Popular Segment. Chain Store Age, 77(11), 56-57. Retrieved February 13, 2006, from ABI/INFORM Global database.…
Costco’s mission: “To continually provide our members with quality goods and services at the lowest possible price” directly reflects upon its business model to produce high sales volumes and swift inventory turnover through the use of low prices on a wide range of select merchandise (p. 217). Costco manages to operate with high profitability within lower gross margins due to its high volume purchasing, efficient distribution, and reduced handling of merchandise in no-frills, self-service warehouse facilities (p. 217). Costco, like…
As of 2014, Costco was named the third largest retailer in the United States and in 2015 it is the second largest in the world. Costco has a total of 674 warehouses worldwide. Costco serves more than 10 million members across Canada, one of our nations largest retailers, averaging $15 billion dollars per year.…
As we look at our current economical status, we see how the global financial market is in turbulence due to changes in demographics. To subdue these changes Costco has constantly tried to pull in and retain customers. This allows them to keep a strong position in market share and acquiring profits. Costco is in the membership wholesale industry that provides merchandize at a much lower price than others. Although Costco is one of the biggest companies in the USA, there are many strengths and weaknesses in their strategy. Taken that Costco has many competitors, it must continue to respond to industry pressure through innovation. Considering the many accomplishments of Costco, there are many things they can improve on. Increasing profitability…
This report provides a financial quarterly trend analysis for Costco Wholesale Corporation, Inc. founded in 1983. Costco Wholesale Corporation is the seventh largest retailer company in the world. As of July 2012, it was the fifth largest retailer, and the largest membership warehouse club chain in the United States ("Wikipedia, the free," 2011). Costco Wholesale Corporation’s stock is publicly traded on the National Association of Securities Dealers Automated Quotation (NASDAQ) under the symbol “COST”, which I will use as reference throughout this report.…
Costco has grown from a single location in Seattle, Washington and is now the largest membership based retailer and currently the 6th largest overall retailer in the United States. In 2011, Costco saw a 10% increase in sales and in 2012, Costco is planning on opening 14 new store locations, three of which will be outside of the US. Costco is no longer a small local retailer but now an international company with different threats and opportunities. As the company continues to grow, it is important for Costco to understand the external threats and opportunities that will impact the company in either a positive or negative way. In order understand these forces a SLEPT analysis is used to analyze the social, legal, economical, political and technological impacts on Costco.…
“We are a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” Costco Wholesale Corporation is one of biggest wholesale corporations in the United States and several other countries. The story of Costco’s rise from a single Seattle store in 1983 to a multinational chain of enormously profitable warehouses is a tale of perfect leadership in a rapidly-changing retail world. The company’s first location was in 1976 under the name Price Club which was established by Sol Price. Jim Sinegal launched a competing company with an idea of a wholesale business, Costco. The two businesses eventually merged in 1993, and Sinegal went on to educate Sol Price on the art of getting the right product in the right place for the right price. When Costco and Price Club merged in 1993, the operation under the name “PriceCostco” had 206 locations generating $16 billion in annual sales. Since resuming the Costco name in 1997, the company has grown to more than 500 locations worldwide. After opening the first Costco warehouse located in Seattle, WA, U.S.A. Costco became the first company ever to grow from zero to $3 billion in sales in less than six years.…
Costco Wholesale is the largest wholesale club operator in the United States. Operating 415 stores in 36 US states, Puerto Rico, Canada, Japan, South Korea, Taiwan, and the UK, Costco offers discount prices and on average, 4,000 products ranging from alcoholic beverages, appliances, pharmaceuticals, furniture, tires and fresh food. Select clubs also offer services such as car and home insurance, mortgage and real estate services, and travel packages. In 2004 alone, Costco opened over twenty new warehouses.…
Costco has great capabilities in reducing cost and expanding business. Also, they are strong in understanding their customer base with managers who had a…
In today’s economy, even most successful businesses, including Costco Company also suffers from the recent economic trends. Despite from the economic crisis, it is imperative for Costco Company to focus on the strategy in providing items in bulk and at low prices to give assistance in sustaining growth during the slow economic times. The successful pursuit of a low-cost strategy lets Costco charge less than its competitors and still make profits. The pricing tactic that Costco has executed focuses on the price-sensitivity of its consumers. The company has shined in keeping its prices low by capping the markup on its merchandise. Costco is precise at organizing for example, using floor space, and producing high revenues from its products within its stores. Besides a wholesale club, Costco delivered more value to customers by, including ancillary services for…
There has been increase in popularity of warehouse clubs and supercenters over the last few decades. A key trend in the industry is selling products over the internet since more people continue to make most of their purchases through the web. Costco managed to increase their sales by 59% over the internet after realizing most customers bought products on the web. In addition, many retailers compete to find efficient ways of lowering operating costs. Costco continues to devise ways that can help it reduce its operation cost. To that end, Costco can easily sell its goods and services to customers and lower prices and provide and high value by building stores with little frills compared to conventional wholesalers and retailers (Costco Wholesale 2013).…
There are many positives that can be drawn from the way that Costco runs and controls its business. Costco’s motto is “To continuously provide our members with quality goods and services at the lowest possible prices” (Thompson, Strickland, Gamble, 2010). They have stuck to this mantra by providing affordable memberships to its customers, and affordable pricing of its merchandise. Costco’s strategy of low pricing and limited product line and selection made Costco successful by keeping their margins below their competitors; this is a positive in that it will draw more customers and more accounts for the growth and prosperity of the business. Costco’s limited product line and selection is also a positive because unlike it competitors, Costco offers efficiency in its sale process and makes it easier for the business to be managed. Sinegal stated that “If you have ten customers in to buy Advil, how many are not going to but any because you just have one size? Maybe one or two, we refer to that as the intelligent loss of sales” (Thompson, Strickland, Gamble, 2010). Another positive is Costco’s approach to treasure-hunt shopping. Costco tries to intrigue its customers by creating a sense of urgency with certain products that are high-end and that the company knows will sell-out quickly. Although these items a lot of times are higher priced, they still are reasonably lower than the average department store or its membership warehouse competitors.…
In today’s world, service quality is the most important factor that sets top business apart from other mediocre ones. One question is often being asked in the business world: how to improve service quality? The answer really relies on service market strategies. Service marketing strategy is a process that allows an organization to focus most of its existing resources on the area where the organization can take most advantages to increase sales and achieve a sustainable competitive advantage to the other service providers.…